Zach Edey is the name on everyone’s lips at the moment. The 7’4 tall Purdue Boilermakers star has not only demonstrated great skills on the court but he has become arguably the most famous Men’s college basketball name this year. Considering he’s the hottest college prospect at the moment, one wouldn’t be wrong to assume that Edey would be earning millions, thanks to his NIL deals. If a freshman like Bronny James has an NIL valuation of $4.8 million, imagine what a bona fide superstar like Edey could be earning. However, that is not the case.

During the Final 4 round, Edey revealed his frustrations, saying, “I feel like I’m missing out on a lot of money.” His discontent was evident. Edey hails from Canada and is a 2X-time AP Player of the Year, but his revenue opportunity is limited since he cannot participate in NIL deals in the United States. His position as a student-athlete on a visa is the reason for the limitation, which prevents him from doing any domestic work.

Although Edey can explore NIL opportunities in his own country of Canada or while traveling abroad, these activities are nonetheless limited. His prospective revenues are hampered by his incapacity to actively engage in promotional activities on campus and in the US market. He can also earn money through jersey sales, which he described as passive income.

Edey mentioned, “I try to stay out of that for the most part. I have my agents deal with that. I’m a basketball player at the end of the day. That’s really what I’m focused on.” Edey is ranked 12th in the collegiate basketball category and 43rd overall in the NIL rankings by On3 Elite, who didn’t disclose his NIL valuation but other reports assume it to be close to $815,000.

His outstanding play on the court, which included a season with career-high values, raises his market worth and increases the possibility that he will sign more lucrative NIL contracts outside of the US.

Zach Edey is not alone and hopes to see changes in the future

Zach Edey’s situation highlights the larger problem of foreign student-athletes trying to understand the nuances of US law about NIL privileges. “I hope they change it in the future,” Edey said, as per ESPN. “I obviously have lost out on a lot of money this year. At the end of the day, it needs to change, for sure. I understand kind of the legal process. It takes a while.”

Why Is Purdue’s Zach Edey March Madness’ “New Villain”?

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Many in comparable situations share his expectation that legislative changes will allow international athletes to profit on American soil, highlighting the necessity of legal changes to adapt to the changing collegiate athletics scene.

Purdue coach Matt Painter spoke on the NIL controversy, emphasizing the need for legal frameworks to control these business endeavors and protect student-athletes’ rights. To avoid legal uncertainty and guarantee fair opportunities for all parties involved, Painter underlined the necessity of structure and clarity in the NIL environment. Painter stated, “We have to get some parameters around what we’re actually doing and what’s actually going on and not try to just do something so we can stay out of the courts.”

Edey’s narrative perfectly captures the difficulties student-athletes encounter while juggling their time between competition and business.

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