Mark Cuban understands his time and place when it comes to business. In yet another wise decision, the owner of the Dallas Mavericks (which he bought for a comparatively low $285 million in 2002) has accomplished another milestone. Now, in the avenues of college basketball. Backed by Cuban, Campus Ink is charting its path in NIL merchandise.

In just two and a half years, the NIL Store of Campus Ink has become the top player in the student-athlete merchandise market. The store offers a wide range of officially licensed apparel, including jerseys, t-shirts, hoodies, and more. It has partnered with several popular athletes such as Paige Bueckers, Zach Edey, Angel Reese, and Caleb Love, among others.

Mark Cuban is the same maverick at the college level

What sets this store apart from others is that it provides a platform for all athletes to sell their merchandise, not just superstars. With the support of Mark Cuban, the NIL Store has obtained over 100 NIL licenses, plans to open more than 40 stores nationwide, has signed up over 9,000 athletes to the platform, and has surpassed the wealth of $1 million.

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To further expand its network, product offerings, and collaboration opportunities, Campus Ink has recently teamed up with The Original Retro Brand to launch a NIL Collective Program. This program will offer fans new apparel products and membership programming, ultimately providing more opportunities for student-athletes to monetize their name, image, and likeness. The store has achieved a remarkable milestone of returning $1 million to student-athletes, which has been highly appreciated by Cuban.

Read More: Mark Cuban Once Made $10,526,558,800 From Single Deal, More Than Two Decades Before Mavericks’ $3.5 Billion Sale

Cuban’s fortune in basketball

Long before the internet gained widespread use, the 65-year-old saw its promise. Although the sale of Audionet brought him great fortune, he didn’t stop there. His brilliant marketing and commercial acumen helped the Mavs become successful. In January 2000, Mark Cuban paid $285 million, or around $484 million after inflation, to buy the Dallas Mavericks. In 2023, Mark Cuban’s net worth is estimated to be $4.6 billion.

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He owns several prosperous companies in addition to the Dallas Mavericks, such as Cost Plus Drugs, which helps Americans save hundreds of dollars on their prescription drug purchases. But if the 64-year-old billionaire didn’t purchase the NBA franchise over 20 years ago, we have to question the proximity of Mavericks in today’s NBA.