A 2024 Alamo Bowl rematch awaits this weekend. And what’s the fever with Deion Sanders’ Colorado Buffaloes? They are now back in form with their 37-20 win over Wyoming. After 28,469 days, or nearly eight decades of waiting, the Buffs and Cougars finally meet again in a league matchup. So one can feel the heat, right? Unfortunately, Deion will not have his star player, dual-threat Travis Hunter, around this time. But he has been lucky enough to find a star transfer to provide the explosive playmaking in the receiving game, as Hunter did. 

That’s none other than former Campbell Fighting Camel star Sincere Brown. The young chap has already picked up NFL buzz, and Deion’s coach comes with a list of ‘do’s and don’ts.’ On September 26, DNVR Buffs posted a clip of an interview with Deion’s wide receiver coach, Jason Phillips. Given the current hype, the discussion had to be about Brown.

The wide receiver had hit 22.3 miles per hour last week, the second fastest of any player that week. And it’s now about how he charts his path for his next step to the NFL. To Phillips, Brown needs to develop himself into a complete package in Deion’s squad. “I think he understands what he has to do, and like I mentioned earlier, he’s just got to continue to develop. I mean, I think he had a lot of playing time at Campbell,” said Phillips. “The level of competition is obviously different. So, you know, a guy at that size and can run that fast, he has to develop to be a total package receiver, not just a guy that can run, not just a guy that’s tall.”

Brown has emerged as a true home-run hitter. The 6’5” and 190-pound star snagged a 68-yard bomb from Kaidon Salter last week, after already hauling in a 71-yarder from Ryan Staub. Colorado has only seen this kind of magic twice before: Rae Carruth in 1995 (Koy Detmer and John Hessler) and Paul Richardson in 2013 (Connor Wood and Sefo Liufau).

Brown flashes, but asterisks are attached. His highlight reel is undeniable, yet his lone Power 4 outing  — two grabs for 15 yards vs. Houston — tells a different story. Deion’s newly found, Hunter-like talent’s explosion came against Delaware and Wyoming. Receiver is still Colorado’s shiniest room on offense, but without Hunter and the NFL-bound trio of LaJohntay Wester, Will Sheppard, and Jimmy Horn Jr., it’s not nearly as loaded.

But Phillips is hopeful about what Brown can bring to the table. “But to be able to run curls, be able to run crossing routes more consistently, you know, down the field, catching the ball down the field, and turning small plays into big plays. He’s aware of that, and he will get opportunities to do that,” said the coach. Now that Brown has turned into an attention magnet, what propelled him to come this far? 

Here’s Sincere Brown’s idol, who inspires his game and ambitions

Brown is quickly building his reputation as one of the Buffs’ most electric weapons. He’s already cleared 200 yards on just seven catches, averaging nearly 30 yards a pop and proving he doesn’t need many touches to change a game. Even with three quarterbacks taking turns under center, Brown has been the constant, stretching the field for both Salter and Staub and turning deep shots into game-shifting plays.

With blazing speed and a knack for big moments, Brown is fast becoming a defensive coordinator’s nightmare and one of the most feared receivers in the Big 12. So, it’s definitely going to make the NFL world already start having FOMO. Looks like Deion’s star might have had the poster of an NFL star, an idol in his room. To Brown, San Francisco 49ers legend Randy Moss has been his idol.

As he shared, “I idolized Randy Moss ever since I was a little kid. That’s still to this day the best football player to ever touch a football in my life. Ever since I saw him as a young player, I always wanted to be like him in some type of way on the field.” As he now takes baby steps, Brown fits into the energy of Deion’s Colorado perfectly.

To keep his boys’ spirits high, the Buffs HC came with the shortest yet the most powerful message. “I Believe! #CoachPrime,” said the Buffs’ head coach before the BYU face-off. And as we know, Deion’s energy is infectious. So, Colorado AD Rick George, too, tapped into Coach Prime energy. He, too, dropped a fiery message on X and wrote, “I Believe! #RickGeorge.” Is Sincere Brown the star making Coach Prime believe in a brighter future for Colorado?