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Who’s missing the Deion Sanders who traveled with an LV suitcase full of flash? The posh vacays, the rides, the bling—yeah, that Prime went MIA for a while. After all, the father is too perturbed with what the future has on hold for his sons, Shedeur and Shilo in the NFL. But hold up, folks; it looks like the old Deion’s back in business. He just dropped sixteen grand on a pair of custom ATVs. And while he’s showing off his new ride, he’s also making headlines with a seriously strict fashion code for his players. 

Terrell Owens holding Dude Wipes XL

Well, Deion now has too many responsibilities on his shoulders. He is now a father of five, and at the same time, he now has a college football program to look after. However, even after fulfilling all the demands that come with this role, Coach Prime is still an adventurer at heart. Well, we all know about the story when the Buffs HC went missing while going out jogging in the Dominican Republic. So, now that the 2024 season is over and it’s officially the offseason, the Buffs HC thought of doing something that his heart craves. Deion posted a video of his new acquisitions. Two custom-made all-terrain vehicles (ATVs). On March 3, he even posted the snaps on the IG too

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The $16k-worth ATVs are from the best-selling American brand Polaris. Gotta mention the colors—two distinct schemes, but both rocking those Buffaloes hues. One in black and gold, and the other one in black and white. And not to forget the personalized touch. Both the ATVs have “PRIME” and Deion Sanders’ signature embossed on the body. Now will the Buffs HC just keep it parked in the garage and admire it? Absolutely not.

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He is all set to go for a ride. “If you have a big ranch, or anybody who got a spot, who got a mountain, who got a trail for me to come to, I am on my way, especially with these, ain’t nobody doing it like this, ain’t nobody in the country doing it like this, thank you Polaris! I love you to life! When I tell you I’m coming, baby, I’m coming.” Deion is also ready to don an outfit that’s going to match the ATVs.

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While here the Buffs HC appears all cool and chilled out, he is very strict when it comes to his players and their obedience.  

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Discipline is above all for Deion Sanders 

Compromising with discipline is a BIG NO-NO for Coach Prime. The Buffs HC rolled back into Boulder on March 3rd, and he wasn’t there for a pep rally. Straight up, he laid down the law. First on the agenda? Discipline, or the lack thereof. He hammered home how the Buffs were dead “last in the conference for penalties.” Let’s be real, 107 flags in ’23, third worst in the nation, and then another 100 in ’24, tops in the Big 12? That’s a problem. “So that means no discipline, right?” he asked the team. No arguments there. Then, things got real personal. Coach Prime singled out a player, someone who thought they could slide under the radar and break team rules. 

Deion Sanders had laid down a clear rule: no earrings during practices or meetings. Yet this player showed up with earrings, then tried to hide them with band-aids. That’s straight-up defiance. So, Coach Prime reiterated his expectations for his boys. He asked them,“What that mean? That mean you gonna do you right? Forget us.”

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The player’s subtle act of disobeying Deion Sanders’ instruction led to a warning from the Buffs HC. He had made it very clear that the next time anything similar comes to his notice, that would result in immediate and bitter consequences. The Buffs HC dished out a stern warning, “Come out here like that again, please. I promise you, you’ll be on the first thing smoking.” Deion knows how to keep it cool—but step out of line, and he knows how to set you straight.

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Soheli Tarafdar

4,135 Articles

Soheli Tarafdar is the Lead College Football Writer at EssentiallySports, anchoring the ES Marquee Saturdays Live NewsCenter. In this role, she leads real-time coverage on game days, delivering breaking news and insights as the action unfolds. Some of her most popular work has come from digging into locker room chatter and social media clues that reveal the stories behind the scoreboards. She joined EssentiallySports with a strong grasp of college football circuits and a genuine love for the game. What began as a fan’s voice has grown into a career shaped by sharp reporting and impactful storytelling. Soheli also continues to refine her voice as part of the EssentiallySports Journalistic Excellence Program, helping drive a fan-first approach to football coverage.

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M.R. Jenifer

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