Remember when CFB analyst Max Chadwick called Ole Miss Rebels QB Jaxson Dart a “Dark Horse?” Probably he could foresee the future. While the QB came off as a power-packed phenom on the gridiron, looks like he has been raging the NIL spectrum as well. The $1.7 million athlete recently signed up for something big with a nonprofit-funded dairy brand.

After all, it’s Dart. No matter what he does, he must stand out. So in NIL deals too, he got to have a greater motive. Surprisingly, Dart is not the only one as three others joined the Ole Miss QB in this NIL deal.  

How Jaxson Dart is leading the nutritional campaign? 

Right now, going by the NIL valuation, Dart holds the No.20 rank. The QB seems to have grown as a player in his time in Oxford. That’s evident in terms of deal as Dart signed an NIL deal with a Mississippi-based company C Spire that is “over $100,000 in value.” Just when Lane Kiffin and the Rebels fans were celebrating their star QB, Dart posted an IG story. The caption of which came off weird as it read, “MILK’S GOT GAME. JAXSON’S GOT GAME. DO YOU?”

However, it did not take long for the fans to decode the meaning. This time the Ole Miss senior QB joined forces with The Dairy Alliance, a nonprofit organization funded by dairy farm families located in the Southeast. Their mission is quite interesting as the CEO highlighted, “Our mission is to support local dairy farmers and highlight dairy milk’s benefits for both personal health and the dairy industry.” 

What made Dart alluring enough to be part of the deal? “By adding Jaxson Dart, we’re excited to broaden our reach throughout Mississippi and the Southeast to highlight the value of dairy milk for consumers,” stated the CEO. The Ole Miss QB is part of the shared goal that explores “Performance with Jaxson Dart” on how dairy milk is fueling athletes’ peak performance with essential nutrients. And what about others?  

SEC stars join forces with Dairy Alliance for NIL deal

Other than Dart, the Dairy Alliance has teamed up with SEC trio – Georgia Bulldogs’ power-packed athlete Carson Beck, Nico Iamaleava of Tennessee, and Brock Vandagriff of Kentucky. Kirby Smart’s weapon Beck has been part of the “Protein with Carson Beck” initiative of the shared goal. But what makes the athlete part of the NIL deal? Beck is off to a hot start for the top-ranked Bulldogs carrying notable numbers of 520 passing yards and 7 touchdowns.

Now comes Iamaleava who has thrown for 525 yards and 5 touchdowns on his own gifting only good times to No.7 Tennessee Volunteers. The QB is assigned the “Recovery with Nico Iamaleava” part of the initiative. Already the athlete got in sync with the bigger motive of the NIL deal, “Milk is a game-changer. After the grind, it’s all about recovery. Dairy milk’s essential nutrients like high-quality protein help me recover, reset and recharge, both during the season and off-season.”

The Kentucky QB has been chosen for “Hydration with Brock Vandagriff” which takes care of milk being the better source for rehydration than known liquids like water or sports drinks. Did you ever imagine Jaxson Dart, Carson Beck, Nico Iamaleava of Tennessee, and Brock Vandagriff on the same platform? Well, thank god for NIL, the impossible became possible.