Things changed in the UCLA Bruins squad as soon as DeShaun Foster took the head coaching seat. Foster debuted as head coach by guiding UCLA through its initial season in the Big Ten Conference. Under him, they earned their first-ever Big Ten win at Rutgers and rode that showing to a three-game win streak. However, to Foster, head coaching came much later.

His coaching breakthrough happened in 2013, with Foster as a volunteer assistant coach on Jim Mora’s staff at UCLA. He shifted gears to being the Graduate Assistant. Meanwhile, Foster had a short stint at Texas Tech as a running back coach and then held the same role in the Bruins before getting the head coaching role. While Foster’s coaching career has been short, it has indeed been successful. Now, fans want to know about Foster’s financial success.

What is DeShaun Foster’s net worth?

While Foster is now known as a celebrated head coach, he himself has diligently played the sport. His bond with UCLA has been since he played as a running back from 1998 to 2001. Foster is one of the most accomplished UCLA running backs in school history. He completed his career second on the all-time touchdowns scored list (44). As a senior in 2001, the now UCLA head coach led the Pac-10 in rushing with a 138.6 yards per game average. 

Foster was then picked up by the Carolina Panthers as a second-round selection in the 2002 NFL Draft. On February 29, 2008, the San Francisco 49ers signed Foster to a one-year contract worth around $1.8 million. Now that Foster holds a head coaching role in a renowned college program like the Bruins, as reported by College Football Network, his net worth is approximately said to exceed $19.4 million.

DeShaun Foster’s contract

UCLA signed Foster as the head coach on February 12, 2024. And he was already on cloud nine. In an interview with ESPN, Foster shared, “This is a dream come true. I always envisioned being a Bruin ever since I was young, and now being the head coach at my alma mater is such a surreal feeling, and I’m grateful for this opportunity.” The deal is for five years, which will pay him $3 million in the first year. Reportedly, that’s roughly half the annual value of predecessor Chip Kelly’s contract. 

What is DeShaun Foster’s salary?

While Foster received a $3 million salary in his first year, that makes up for the base pay. As per the reports, the UCLA head coach will receive a $100,000 raise each year, to $3.1 million in Year 2, $3.2 million in Year 3, $3.3 million in Year 4, and $3.4 million in Year 5. Foster already got a lump sum amount worth $250,000 as a hiring bonus. 

On proving his loyalty and staying committed to the Bruins till March 15, 2026, he is entitled to receive $500,000 as a retention bonus. If he keeps himself locked for more time, till March 15, 2028, he will be receiving another $500,000 as a retention bonus.

DeShaun Foster’s Career Earnings

Foster’s contract also opens the door for bonuses. As per the reports, if the Bruins win six games, he will be making $50,000. The checks get bigger with extra wins. For instance, for seven wins, Foster gets an additional $50,000. On their victory count hitting eight and above, he will receive $100,000 each. Then comes a financial bonus for qualifying for the Big Ten Championship, which is reportedly $100,000, and another $100,000 if the Bruins win it. 

What are the brands endorsed by DeShaun Foster?

From day one, Foster emphasized NIL as a cornerstone of his leadership. As UCLA athletic director Martin Jarmond shared, “Recruiting and NIL is about relationship building, and it’s about hunger. It’s about activity and passion and energy, and DeShaun has that. He’s hungry for that. He develops relationships probably better than anybody that I’ve been around, coach-wise, in a long time.” It looks like Foster is spending all his energy and time to uplift UCLA as a brand in the NIL landscape. That’s why he is not quite interested in the brand endorsement individually, as no information is found about it. 

DeShaun Foster’s Investments and Business Ventures

Foster is married to the love of his life, Charity. And the couple is a happy family with five kids. Two sons, Noel and Nolen, from Charity’s previous marriage, and three daughters from this marriage, Viviana, Destiny, and newborn Dream. And not just on the gridiron, Foster is making his family proud with his off-field endeavors, too. 

The UCLA head coach hosted a summer-long DeShaun Foster Skills Camp at Edison High in Orange County for kids with developmental disabilities between the ages of 7 and 14. Foster has been influenced by his mother, Cheryl, who worked with the Special Olympics. Other than his philanthropic drives, not much information is available about his business adventures. As per USA Today’s ‘College Football Head Coach Salaries’ list, Foster stands at No. 58. But so what? That did not stop him from giving back to society.