“Success isn’t just about what you accomplish in your life, it’s about what you inspire others to do,” echoing this idiom, Travis Kelce is making some splashes. He’s not just backing a brand; he’s advocating for a cause.

In the heart of the game, where every second counts, Travis Kelce, the Chiefs’ tight end, knows the value of staying hydrated. But his latest venture goes beyond the field. As an investor in ZenWTR, Kelce is gearing up for a promotional campaign that’s not just about quenching thirst—it’s about quenching the planet’s need for sustainability. “Staying hydrated is crucial to my performance,” says Kelce, and ZenWTR is his choice and a partner in preventing ocean pollution.

Founded in 2020 by serial beverage entrepreneur Lance Collins, ZenWTR’s mission is to rescue 50 million pounds of ocean-bound plastic by 2025, and it aligns with Kelce’s commitment to excellence. Each bottle of ZenWTR is a step towards that goal, made from up to five recycled, certified ocean-bound plastic bottles. It’s a playbook for change, with Kelce leading the offense.

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The promotional campaign ‘Find Yours’ is set to launch across social media and digital platforms, leveraging Kelce’s popularity to inspire positive change. It’s a call to action for fans to join their hero in making choices that support the planet, echoing the teamwork and strategy of a well-played game.

His campaign is more than an endorsement; it’s a testament to Kelce’s genuine concern for our oceans. “I’m proud to join the company as an investor and support their ongoing commitment to changing the game in hydration and ocean conservation,” Kelce stated in 2022 when he joined the cause as an investor.

Travis Kelce joins A-list celebrities including Aaron Rodgers!

Chiefs’ tight end, is not just making plays on the field but also in the realm of environmental sustainability. “It’s the perfect alkaline water for superior hydration, plus I love that each bottle helps prevent ocean pollution” Kelce asserted.

ZenWTR’s roster of investors reads like a who’s who of sports and entertainment, boasting names like NFL MVP Aaron Rodgers, World Surf League Champion Kelly Slater, and all-star professional golfer Max Homa. This star-studded lineup is complemented by A-list celebrities such as Anne Hathaway, Jessica Chastain, and Khloé Kardashian, all united by a commitment to ZenWTR’s eco-friendly ethos.

Anne Hathaway, another investor, expressed her enthusiasm on social media: “Plastic free is best when possible, but what about when it’s not?.. I’m so relieved there is now a more sustainable option while we develop better solutions,” highlighting the importance of ZenWTR’s mission.

This collaboration of sports icons and Hollywood stars brings a powerful message: sustainability is a team effort. It’s a touchdown for the environment, with Kelce leading the charge.