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Deebo Samuel's contract: Worth every penny or an overhyped investment by the 49ers?

Deebo Samuel isn’t just moving the chains – he’s stacking them. The San Francisco 49ers’ offensive weapon has been scoring touchdowns on and off the field, amassing over a cool $10 million net worth by January 2024. But how did this gridiron star turn his end zone celebrations into a gold rush worthy of the 49ers’ namesake?

Samuel’s playbook extends far beyond Kyle Shanahan’s schemes. While he’s been juking defenders on Sundays, he’s been making equally nimble moves in the financial arena. From a contract that would make even Jerry Rice whistle, to investing in a drink that sounds more like a dessert than a recovery aid, Samuel’s off-field game is as unpredictable as his “wide back” role.

Deebo Samuel’s $71.5 Million touchdown

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When Deebo Samuel signed his three-year, $71.5 million contract extension with the 49ers in July 2022, it was more than just a payday – it was a testament to his journey from Inman, South Carolina to NFL stardom. The deal, which runs through 2025, is as multifaceted as Samuel’s playing style.

Poll of the day

What do you think is the most impressive aspect of Deebo Samuel's career?

His versatility on the field

His massive contract

His off-field personality

His resilience through injuries

“It has been such an honor to be able to wear this shirt and to play with all of these amazing players and to just live out my childhood dream casually in front of the world,” Samuel once said, reflecting on his NFL career. That childhood dream now comes with an average annual value of $23,850,000 and $41 million guaranteed.

Breaking down the numbers, Samuel’s 2024 season looks like this: a base salary of $20,972,000, a $200,000 workout bonus, and a cap hit of $28,633,755. It’s a far cry from his days at Chapman High School, where he set records with 53 career touchdowns. The contract even includes a per-game active bonus of $44,117 – more than many Americans make in a year.

But what sets this deal apart are the incentives based on Samuel’s rushing production. It’s a nod to his unique “wide back” role, a term coined to describe his dual-threat abilities as both a receiver and rusher. This versatility, which helped him rack up 1,271 total yards in the 2023-24 season, is now literally paying dividends. As Samuel transitions from rising star to established elite, his contract reflects not just his past performance, but the 49ers’ belief in his future impact.

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Deebo Samuel’s playbook for financial success

Deebo Samuel isn’t just making plays on the field; he’s scoring big in the financial game too. Samuel’s portfolio is as diverse as his skill set. His endorsement roster reads like a who’s who of major brands: Jordan Brand, Old Spice, Nike, Snaps, PSD Underwear, Tonal, Dolce & Gabbana, and Llovesick. While the exact figures aren’t public, it’s clear that Samuel’s brand is as marketable as his on-field talents.

But Samuel’s financial acumen extends beyond endorsements. He’s taken a page from the playbook of successful athletes-turned-entrepreneurs by investing in Cheribundi, a tart cherry juice company. This isn’t just a random pick; it’s a product Samuel has been using since his college days in South Carolina. He’s been using it regularly and twice daily on Mondays and Tuesdays after a game. This investment shows Samuel’s understanding of the importance of recovery in extending an athlete’s career – and how that knowledge can translate into smart business moves.

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Samuel’s off-field success is mirrored in his lifestyle choices. In 2022, he purchased a $3.5 million home in Morgan Hill, California. This 5,275 square-foot property, complete with five bedrooms, 3.5 bathrooms, and a saltwater pool, is a testament to his success. But it’s not all about luxury; Samuel has also shown his generous side, gifting cars to family members, including an Audi SUV for his mother on Mother’s Day.

Samuel is showing that he isn’t just another wide receiver through on the football field even moving into the boardroom – Samuel has a diverse range of skills and a sharp instinct for financial prospects. Even as he continues to score touchdowns and gain yards, Samuel is building up a financial empire that might last longer than his playing career will.