As the Denver Broncos and New York Jets take a break at the end of the first half, the crowd in London will transition from on-field action to a musical event. Giggs (Nathaniel Thompson), who is one of the most influential figures in UK rap, will be taking the center stage for the halftime show. 

The Super Bowl Halftime Show, which is one of the biggest concerts in the NFL, is happening once again, and then comes the question of how much Giggs will earn for the London game performance. Well, the amount is currently under wraps, but we can make a pretty solid guess based on the NFL’s previous halftime performances. 

What is Giggs’ halftime performance fee? 

Giggs is far more than just a UK pop artist or rapper; he’s a foundational voice in the country’s music landscape. Rising to true prominence in the mid-2000s, he quickly built a reputation with his lyrics and powerfully distinctive delivery. Ever since his breakthrough with the powerful debut album, Walk in da Park, Giggs hasn’t lost momentum. He continues to be a major force, currently boasting multiple Top 10 albums that solidify his status as a UK legend. 

You might be shocked to learn that the performers don’t actually get a massive paycheck—in fact, they typically receive no appearance fee at all. So, how does the money work?

Instead of paying the artist directly, the NFL becomes a massive financial backer. They cover all costs associated with the spectacle, including the truly massive production expenses (the lighting, stage, dancers, etc.) and all travel and lodging for the performer and their crew. While the performers themselves only receive a minimal, set union wage, the total investment in the show often runs into the six or seven figures.

However, there are always exceptions for global superstars. When the NFL brought in household names like Jennifer Lopez and Shakira in 2020, for instance, they were given a much higher quotation to handle their own major production costs, reflecting the immense star power they brought to the event.

How much do halftime performers get paid?

Super Bowl halftime artists get paid very little, especially as it covers only union minimum wage. For example, when Usher performed in 2024, his actual pay for the show was reported to be around $671, with an additional $1,800 for all the rehearsals. 

But sometimes the amount that the NFL puts for some of the very big names is actually large; for instance, the total budget to put on the dazzling 2020 show featuring Jennifer Lopez and Shakira was estimated at $13 million. The maximum cap to date has been $15 million.

How much is Giggs’ net worth & income beyond the stage? 

When we look at Giggs’s success, it’s clear he’s done more than just build a groundbreaking music career—he’s built a significant fortune. Thanks to his chart-topping albums, major collaborations (like the one with Drake), and smart business moves, his wealth has grown considerably.

As of the most recent reports in 2025, the UK rap veteran’s estimated net worth is somewhere in the range of $4 million to $5 million. This solid figure truly reflects his status as one of Britain’s most influential and successful artists.

What is Giggs’ career growth with the NFL?

Giggs expressed pride when asked about the opportunity, adding —

 “It’s a huge moment to be a part of the London Games. I’ve been on a journey with my music, and to get to share that with my city and the NFL fans is something I’m really proud of.”

While artists like Giggs don’t get a huge paycheck for this kind of performance, the exposure is a guaranteed, massive boost to their music sales and streams. Performing for the NFL is proven to rocket artists up the charts, providing a marketing return that money simply can’t buy. For example, after their 2020 Super Bowl Halftime Show, Jennifer Lopez and Shakira saw their song streams surge by 390% and 230% respectively.

For Giggs, this performance is all about achieving greater billboard placement and cementing his cultural dominance on an international stage. Get your second set of popcorn ready, as you will definitely not get an opportunity to miss a single minute of the Jets vs Broncos game.