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The AFC Championship round is already receiving some chilling vibes. Just before Mahomes and Allen kick off their quest for securing the Super Bowl spot, the fans got treated with an outstanding rendition of the national anthem from retired US Navy Petty Officer First Class Generald Wilson. That’s not all. The Chiefs’ CEO and Chairman, Clark Hunt, was the one hyping up the crowd as this game’s drum honoree.

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Now, let’s talk about the elephant in the room, shall we? The Kansas City team announced earlier last week that “Big & Rich,” the American country music duo is all set to perform during halftime of the Jan 26 mega showdown between the Chiefs and the Bills. Yeah, you read that right. It’s just cherry on the top.

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Grammy-nominated duo Big Kenny and John Rich made waves with their first studio album, Horse of a Different Color, way back in 2004. And let’s not forget—it cranked out four straight Top 40 country hits like it was no big deal. Talking about their second studio album? Big & Rich released their second album titled, “Comin’ to Your City” back in 2005. Now, let’s be real for a moment. Comin’ to Your City is surely memorable for football fans. The reason?

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Well, the album became the ultimate College GameDay anthem, blasting through the fans’ speakers for 16 years during college football season on ESPN. In August 2023, the duo announced to hand over the responsibility of the same to someone else. They hit up the ‘X’ (Twitter) and captioned, “@collegegameday, it’s been an honor. Time to officially pass the torch after 16 incredible years! #collegegameday #bigandrich.”

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Now, the country music duo is coming to the Kansas City team’s GEHA Field at Arrowhead Stadium today for the championship round. The Chiefs surely know how to hype up the fans when it comes to the playoffs. In the last week’s divisional round clash against the Houston Texans, they had hip-hop legend and rapper Big Boi to perform in halftime. And now, it’s time for the Big & Rich. But how much they’re getting paid to perform in the AFC Championship round?

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Are Big & Rich getting paid?

It’s a treat for the Chiefs fans, for the second consecutive week, to be specific. After enjoying a 5-minute medley of Big Boi’s catalog, it’s time for them to witness America’s Technicolor Cowboys. But here’s the kicker? The Big & Rich are reportedly not receiving a direct fee for their halftime performance during the Chiefs vs Bills showdown. The reason?

Well, there’s no official confirmation, but reports say the American country music duo are using the high-profile event to boost their careers and brand visibility. Pretty shocking, right? But hey, it is what it is, and honestly, it won’t be the first time a performer takes this route.

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Now, all eyes are on Patrick Mahomes and the Chiefs who want to get one step closer to the historic 3-peat. Honestly, they’re gonna get a tough competition from Josh Allen and Co. But one thing’s for sure, the halftime is gonna be one of a kind for the fans as they’re about to witness the much-anticipated performance of Big & Rich.

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Keshav Pareek

1,934 Articles

Keshav Pareek is a Senior NFL Features Writer at EssentiallySports, where he has covered two action-packed football seasons. He also contributes to the ES Behind the Scenes series, spotlighting the lives of top NFL stars off the field. Keshav is known for weaving humor into serious sports writing and connecting with readers by tapping into the emotional heart of the game.

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Antra Koul

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