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Patrick Mahomes has added another endorsement jewel in his crown! The Chiefs’ QB has just signed a deal with PRIME – the beverage company co-owned by social media superstars Logan Paul and KSI. While the details of the deal are yet to come out, the venture is for sure a strategic move for both sides.

While PRIME will be able to reach the huge target audience of the gridiron, Mahomes will extend his reach outside the USA with this new association. The Chiefs’ QB is the latest superstar addition to the brand’s long list of celebrity faces across multiple sports.

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Patrick Mahomes teams up with Logan Paul and KSI

NFL insider Joe Pompliano broke the story on X (formerly, Twitter), revealing the news for the first time. He also added the list of sporting associations and entities that have partnerships with the brand.

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According to the tweet, PRIME has active partnerships with soccer superstar Erling Haaland, and UFC superstar Alexander Volkanovski, apart from Mahomes. Additionally, the brand is also associated with European Soccer giants FC Barcelona of La Liga, FC Bayern Munich of Bundesliga, and Arsenal of the Premier League. PRIME is also expecting $1.2 billion worth of sales by the current year’s end.

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Mahomes’ global reach just got a huge push with the deal, that’s for sure!

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Sagnik Ghosh

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Sagnik Ghosh is an NFL writer at EssentiallySports. His story of becoming an NFL writer is as interesting as his story of becoming an MMA practitioner. Coming from such a sport where athletes look to knock the brain cells off each other for a living, Sagnik resonates with the aggression that American Football offers. At EssentiallySports, Sagnik has picked up the most challenging in-depth write-ups. Coming with prior experience in sports journalism, Sagnik is skilled in breaking down complex plays. The art of storytelling has helped him connect well with the readers, as they often leave insightful takeaways about my on-spot analysis and sports research. He is an ardent fan of Russell Wilson, but when it comes to picking a side, the Miami Dolphins have his heart. During his time away from covering NFL teams and their entities, Sagnik Ghosh loves to immerse himself in striking his guitar strings to rock music.

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Garima Yadav

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