Back in 2023, Travis Kelce delivered a surprise commencement speech at the University of Cincinnati, his alma mater, with a beer in hand and a knowing smirk. “You gotta fight for your right to party,” he declared—riffing the Beastie Boys and summing up his entire brand in one sentence.  Months later, his older brother Jason, freshly retired and still riding the high of a blue-collar legend’s farewell tour, opened his debut ESPN late-night show by daring his producers to a beer-chugging contest. And in between, he showed up to a Monday Night Football tailgate in Philadelphia wearing a velvet tracksuit, dancing like no one was watching. When asked about his over-the-top energy, he shrugged and grinned: “I’ve never done that sober.”

It tracks. Before they were investors in Garage Beer, before the press releases and distribution deals, the Kelce brothers were already selling the idea, without even trying. Their connection to beer was always part of the backdrop: tailgates, locker rooms, parades, and podcast banter.

The move made headlines last fall when the brothers formally joined the beer’s ownership group, with the company pushing to expand into over 20 states in 2025. The appeal? For Jason, simplicity. “People crave quality and simplicity, and Garage Beer nails both for me,” he said in 2024. “We are light beer drinkers, and Garage is the best light beer.”For Travis, it’s about community. “Beer has always been about bringing people together, whether that’s at tailgates, postgame hangs, or sitting around with family,” he said. “This isn’t some fancy, inaccessible drink. This is for the guy mowing the lawn. For the guy working overtime.”

But as it turns out, beer was just the beginning. With a cryptic but exciting announcement on May 28, 2025, Garage Beer, the crisp, no-frills lager, sent the football world into a frenzy: they are in the “very advanced stages” of acquiring a significant ownership stake in a professional football team. “4th-and-goal-with-the-game-on-the-line, big?” That’s the vibe Garage Beer just dropped on Instagram. No names, cities, or even the parking lot situation were disclosed in the post. In keeping with its trademark everyman humor, the brand teased, “While we can’t share the team name, city, league, mascot, or parking situation just yet, we can say that it involves football.” While the comments section played a guessing game, the brand did drop one hint: “It’s not the Browns 😂“

Well, Browns or not, this move marks a significant leap for the brothers. Because the timing couldn’t be more symbolic, as their leap into ownership comes after Tom Brady’s minority deal with the Raiders finally got the green light. So while Brady gets 5% of the Raiders, the Kelce brothers are about to crack open their own chapter in professional sports ownership — in true garage-beer fashion. Industry insiders claim that NFL franchises and other pro leagues’ valuations have soared. Some are estimated to be valued at over $6 billion. This makes the decision not only strategic but also generational.

The shift from beer to football seems oddly natural, especially with the Kelce brothers at the forefront. “This bold, somewhat mysterious move aligns perfectly with Garage Beer’s identity: deeply rooted in football culture, loved by fans who prefer their beer cold and their Sundays (and Mondays, and Thursdays, and sometimes Saturdays) filled with gridiron action.” Jason and Travis have dedicated their professional lives to football. And now they are bringing that enthusiasm to ownership by combining Sunday blitzes and beers in the most Kelce-way imaginable. “With Jason and Travis Kelce at the helm, two guys who know a thing or two about football and a whole lot about beer, this move just… makes sense.”

The team’s identity stays hidden for now. But what’s sure? More details will be shared shortly, “Like what team it is, where it plays, and how many Garage Beers will be in the stadium fridge — will be shared in the coming few days. Probably. Maybe. Definitely.”

Jason and Travis Kelce unite to challenge America’s ‘loser mentality’

The Kelce brothers are moving into executive jobs. But don’t expect them to tidy up their locker-room candor anytime soon. Jason Kelce took a flamethrower to one of the most famous American chants, “I believe that we will win,” on the New Heights podcast. His response? Pure disgust. “That is the f—— most loser mentality chant I have ever heard in my life.” And before you think Travis tried to soothe him, he was actually nodding along.

Jason didn’t hold back: “So you’re saying that there’s people that don’t believe? It’s just f—— weird.” His proposed solution? Replace the chant with something more aggressive and less wholesome. “It needs to be: ‘I believe that we can f— you up.’ That’s what the chant should be.” Travis didn’t just approve. He remixed it: “We will, we will f— you.”

Presenting the new American sports mentality, straight from the prospective owners of a professional football team. Jason then talked about how the soccer chants in Brazil are similar to “chi-chi-chi, le-le-le.” He recalled a Brazilian telling him that it means “We came here to f—— chill.” To which Jason responded, “They are better at it than we are.” But now? With beer in one hand and ownership papers in the other, the Kelce brothers are ready to redefine American sports culture themselves. One chant, one sip, one ownership stake at a time.