Back in 2011, just three years after hanging up his cleats, Michael Strahan smoothly transitioned to the broadcasting world. But he wasn’t just thinking about post-game commentary. In fact, the NFL legend was plotting a whole new playbook. He teamed up with Constance Schwartz-Morini, a former NFL executive with a knack for branding; they launched SMAC Entertainment. Their goal? To manage talent and produce content that resonates.

Fast forward, and SMAC’s roster boasts names like Deion Sanders and Erin Andrews, proving that Strahan’s vision extended well beyond the gridiron. But don’t think that Strahan’s SMAC is just about star power. Nope. In fact, it’s about storytelling that sticks. Whether producing HBO’s The Cost of Winning, which follows one of Baltimore’s top high school football teams, or managing ventures like the Michael Strahan Design Lab, the Giants‘ legend and Schwartz-Morini carved a niche in blending sports with culture. The man transitioned from sacks to suits, showcasing a smooth shift from athlete to entrepreneur. And now?

Well, it’s time for him to talk about how SMAC Entertainment is out there, crafting authentic narratives, resonating with the audience, and yeah, providing value to brands. On Tuesday, May 20, 2025, SMAC Entertainment’s dynamic duo, Strahan and Schwartz-Morini, will speak at the Sports Business Journal’s 4se 2025 conference.

On Monday, Strahan took to his official Instagram handle and announced the news while sharing a picture with Co-Founder & CEO of SMAC, Schwartz-Morini. “The SMAC Dynamic Duo @conschwartz and @michaelstrahan will be speaking at the @Sportsbusinessjournal 4SE Conference in NYC tomorrow on creating multi-hyphenate storytelling and redefining the future of sports, entertainment, and culture 💪,” the caption reads.

The duo is scheduled to participate in a session titled “Creating Multi-Hyphenate Storytelling,” which is moderated by Abe Madkour, Publisher & Executive Editor of Sports Business Journal. The event is scheduled for 10:15 AM. The attendees will learn how SMAC has worked with a wide range of talent to help them tell their stories in an authentic way that provides value to the athletes, the audience, and brands.

On the other hand, however, Michael Strahan also knows how to make everyone feel his presence as he turned heads on Good Morning America with a Hollywood star.

Hugh Jackman joins Michael Strahan on Good Morning America

For the past couple of months, the rumor mill has been buzzing that Michael Strahan will leave Good Morning America after his current $20 million contract expires in summer 2025. “H͏e wil͏l be ou͏t by this summer — He’s had enough,” an insider reported. “It’s a lot. He wants to spend more time with his family.” And it’s understandable considering his daughter, Isabella, just recovered from cancer.

But let’s be real—it’s too soon to say whether he’ll actually hang up his cleats from GMA, especially now that he’s turning heads on the show with Hollywood stars like Hugh Jackman. Yup, you read that right. On Monday, Hugh stopped by Good Morning America, where he discussed his Radio City Music Hall residency, New York With Love, and his role in the off-Broadway play Sexual Misconduct of the Middle Classes.

Strahan took to his IG handle and shared a few pictures with Jackman, along with co-anchors Robin Roberts, George Stephanopoulos, and Lara Spencer. Hugh rolled in looking like he just walked off a movie set and straight into chill mode. The actor/singer donned a deep navy blue suit, but super relaxed, nothing stiff or overly formal. No tie, no fuss. Just a clean matching tee underneath, tucked in slightly. And Strahan?

Well, the Giants legend looked polished but playful. The man got the sharp navy suit going, very classic, but then he throws in this splashy, floral-patterned tie that low-key steals the show. You can just say that Strahan was posing like “Yeah, I’m a businessman, but I’ll still show up to the party.” Crisp with a white shirt and shiny shoes, and of course, who can avoid that grin on his face? Safe to say that Strahan surely knows how to look camera-ready without even doing much.