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“No Social Media”: Gisele Bündchen ‘Fought’ With Her & Tom Brady’s Daughter Over Having a Snapchat Account

Published 04/02/2024, 8:37 AM EDT

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Pre-teens can be a challenging phase for parents, and 43-year-old Gisele Bündchen is navigating it with unwavering dedication. As a strict parent, Tom Brady’s former wife has established a structured routine for her children. This commitment to their well-being led to a disagreement with her 11-year-old daughter, Vivian, over social media use. Despite the allure of the digital world, Bündchen is resolute in her efforts to shield her children from its addictive grasp. Her approach is clear — she allows phone usage but strictly prohibits social media.

As found in one of Bündchen’s latest interviews, in the Bündchen household, no screen time is allowed post-8. More than being close to her daughter, she focuses on being a mother and guide. She makes it a point that after 8 p.m., nobody is engrossed in their phones, which are then charged in the bathroom. Bündchen reveals the motive behind such stern action, “It’s not a punishment, but it’s a time to be calmer, walk the dog, take a shower, read.” In this way, the kids can devote their time and energy to things that will benefit them physically and emotionally. 

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Bündchen further revealed that she can restrict her children’s access to social media to any extent. She even fought with Vivian, who shared a deep interest in connecting with her friends through social media platforms, Snapchat in particular. The mother said, “You can play games and talk to your friends on FaceTime, but no social media!” Besides her daughter, Bündchen has something for her son as well. 

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Bündchen’s reality check for her son

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In one of her interviews, Bündchen got vocal about how her son, 14-year-old Benjamin, plans for the future. According to what she said on the YouTube show Rich Roll, he wants to leave his house when he is 18. As Bündchen revealed, “I’m going to just leave home when I’m 18, and I’m going to do this, and I’m going to do that.” While Benjamin lives in his bubble, his mother brings him back to reality.

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Being a teenager, he has yet to master the skills that will allow him to sustain himself on his own once he is away from his mother. On knowing this, Bündchen then asked her son some critical questions: “That’s great, so you’re going to live in your own apartment and who’s going to cook for you? And who’s going to wash your dishes, and who’s going to clean your clothes?” Pointing out how being independent starts at home, she went on, “I say well, this is why when mommy tells you to do those things at home you know is because I want to give you more tools for your toolbox.”

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While Bündchen is very particular about disciplining her kids, she also manages to implement it in her life. By taking care of what she consumes regarding food and negativity, she has adhered to a path of positivity. She started her writing career in her early 40s; this has been all because of her control over herself. In this way, Bündchen sets herself as a true example for her kids.

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Written by:

Soheli Tarafdar

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Soheli Tarafdar is an NFL writer at EssentiallySports. Soheli is fascinated by the fusion of teamwork, those split-second decisions, and the raw physical power of football athletes. She loves decoding the locker room rumors, the cryptic posts, and the behind-the-scenes drama brewing in the college football world.
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Edited by:

Shubhankar Adhikari