Basics but make it Gronk! BYLT Premium Basics™, a premium clothing brand that aims at making your ordinary basics, extraordinary recently announced their partnership with former Tampa Bay Buccaneers tight end Rob Gronkowski– aka “Gronk.“ The former NFL star has been switching gears and assuming new roles post his retirement. He recently took to Instagram to share an update on a collaborative adventure with his millions of followers. 

As Tom Brady had suggested, Gronk loves going against the grain, “when everybody goes right, Gronk goes left.” With his jumping on to a new ship with a new team, the NFL legend has everyone looking forward to something absolutely exciting!

Gronk and his new team

Gronk recently shared a collaborative post on his social media handle announcing that he is joining a ‘new team’– the BYLT team. The caption describes how BYLT is “the most comfy clothes”. “But BYLT is not just about comfort, like Gronk Fitness, they believe it’s all about your mindset, getting after it wherever the day takes you,” he added. The attached video depicts Gronk going about his day, transitioning from day to night and across different environments, through work, sports, and leisure. As his day takes him “all over the place,” we catch him going from home, to work, to the field playing Tennis with a little girl. Gronk exclaims, “Still working hard every day, gotta keep up with the competition,” before swiftly switching garbs and gears to seamlessly transition into a different setting.

Gronk perfectly embodies the purpose of the brand which aims to accompany everyone throughout the day and help them ease into the multiple roles they ought to play in the stage of life. Gronk urges his followers to, “Follow along as BYLT and I take apparel to new heights.” Post-retirement the tight end has shifted his focus from the football field to an entrepreneurial role. His association with BYLT not only helps him with the transition but also helps him scale his existing business endeavors. 

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What does Gronk’s new partnership entail? 

This partnership aims to assist Gronk in his transitional journey from All-Pro football stardom to a family-oriented entrepreneur. It entails the retired NFL legend actively participating in product development for the brand and providing support to the various Gronkowski family businesses, which include Gronk Fitness and Ice Shaker.

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Eric Mear, the founder of BYLT Premium Basics™, expressed his enthusiasm about the partnership, stating that the former NFL icon embodies all the qualities the brand seeks in a partner. Mear explained that “Gronk is a hard-working businessman and a fun-loving family man who prides himself on showing up and excelling at all aspects of his life.” Like the BYLT team, all the NFL fans are equally thrilled with Gronk joining a team that values not only him as an individual but extends their relationship to include his entire family.

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