Tom Brady has always reinvented himself, be it through football or business ventures. He has always been a fanatic about physical health and longevity. On Sept 22, 2025, he joined Aescape as the Chief Innovation Officer, a New York–based wellness technology company that develops AI‑powered robotic massage and recovery systems. Now, just months later, Brady is stepping into an even larger arena.

The former New England Patriots quarterback and current FOX analyst has officially joined eMed as its Chief Wellness Officer. Brady announced the move on Jan 12 via Instagram, laying out exactly why this one matters to him. He said:

“I’m here today to talk about eMed, where I proudly serve as the founding Chief Wellness Officer. We’re working on something that I believe really matters, improving population health at scale, so that people can feel better, perform better, and protect their long-term health.”

Along with the executive role, Brady will also serve on eMed’s board of directors. The company itself isn’t new to healthcare conversations.

eMed initially gained traction during the pandemic through at-home COVID-19 testing. It later expanded into diagnostics for strep throat and UTIs. But the company has since pivoted away from those offerings.

Now, it has shifted its focus toward helping employers manage the rapidly rising costs tied to covering popular weight-loss medications for their workforce. Brady leaned into that structured approach while explaining what drew him in.

“At eMed,” added Brady, “the program is built around your biology. It’s structured, it’s accountable, and it’s designed to help people stay on track. That mindset, discipline, consistency, and showing up defined my career. And it’s the same mindset that drives real change in health over time. We’re just getting started, and I’m proud to be part of it.”

The secret to Brady’s success in his NFL career of 23 years was a disciplined routine. His flagship wellness brand, TB12 Sports, is based on this very method of holistic development, which focuses on reducing injury, optimizing recovery, and extending physical longevity for the athletes.

His ex-teammates Rob Gronkowski, Julian Edelman and Leonard Fournette have all credited the program for its effectiveness and quick recovery. While Brady continues to beef up his portfolio and remain busy with his off-field pursuits, he is still associated with the NFL, potentially making moves as a minority Raiders owner.

Tom Brady catches strays for Raiders’ disastrous season

Brady has a combined experience of over 25 years in the NFL. He spent 23 of those playing quarterback and the other two as a minority owner of the Las Vegas Raiders from 2023. His résumé as a player is unmatched. However, the same can’t be said about his stint in ownership.

That’s exactly why, following Vegas’ disastrous 3–14 season, insider Albert Breer highlighted the difference between playing the game and running a franchise.

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“I think Vegas needs to figure out how they’re going to be set up going forward,” Breer said during a recent appearance on the Dan Patrick Show. “I think Tom Brady’s got to learn how to run a football team, and it sounds weird coming from me. You know what I mean? It’s the greatest player of all time.”

Breer then went on to explain his point by giving John Elway’s example. He noted, “John Elway, when he got back to Denver in 2011, eventually became kind of difficult to work for, but at the beginning, there was a very real acknowledgement on John’s part of what he didn’t know. He rolled his sleeves up and learned how to scout, how to evaluate,”

At its core, Breer’s argument is simple: playing in the NFL and running an NFL team are two entirely different things. And he’s not wrong. However, Brady is only a minority owner.

There are restrictions to his decision making and the league rules limit his authority inside the building. But Raiders owner Mark Davis has publicly framed Brady as a strategic voice in shaping the franchise’s future. The problem is, the results haven’t followed.

After another poor season, football pundits believe the Raiders are leaning too heavily on Brady’s football instincts. Some claim his presence has complicated the internal dynamics. Add the fact that Brady is now involved in a second straight head-coaching search, and the picture only grows murkier.

That’s why the debate around Brady’s role as a minority owner exists in the first place. Where does it ultimately lead? For now, that answer remains very much up in the air.