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New Jersey, USA, 13th July 2025. Tom Brady during the Chelsea vs Paris Saint Germain FIFA Club World Cup Final match at Metlife Stadium, New Jersey. Picture credit should read: David Klein / Sportimage EDITORIAL USE ONLY. No use with unauthorised audio, video, data, fixture lists, club/league logos or live services. Online in-match use limited to 120 images, no video emulation. No use in betting, games or single club/league/player publications. SPI_401_DK_Chelsea_PSG SPI-4015-0401

via Imago
New Jersey, USA, 13th July 2025. Tom Brady during the Chelsea vs Paris Saint Germain FIFA Club World Cup Final match at Metlife Stadium, New Jersey. Picture credit should read: David Klein / Sportimage EDITORIAL USE ONLY. No use with unauthorised audio, video, data, fixture lists, club/league logos or live services. Online in-match use limited to 120 images, no video emulation. No use in betting, games or single club/league/player publications. SPI_401_DK_Chelsea_PSG SPI-4015-0401
Tom Brady is juggling roles as both a Fox Sports NFL analyst and a minority owner of the Las Vegas Raiders. But the balancing act is already raising eyebrows.
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Spotted in the Raiders’ coaching booth wearing a headset, Brady looked less like a neutral broadcaster with a $375 million deal (for 10 years), and more like a man deep in team business. For now, he’s mastered the art of staying in the spotlight, but becoming “master of all” might be a trickier climb.
In lieu of all the chitter-chatter around the topic, the NFL league office cleared the air on Tuesday, confirming Tom Brady did nothing wrong. According to the statement, Brady’s ownership stake allows him to be present in that capacity without breaking any league rules.
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“There are no policies that prohibit an owner from sitting in the coaches’ booth or wearing a headset during a game,” a spokesman told CBS Sports. “Brady was sitting in the booth in his capacity as a limited partner. All personnel sitting in the booth must abide by policies that prohibit the use of electronic devices other than league-issued equipment, such as a Microsoft Surface Tablet for the Sideline Viewing System.”
And yet, there’s nothing from the GOAT on the subject matter. But it only suggests that he’s not bothered by all that.
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16th September 2024 St Andrews, Birmingham, West Midlands, England EFL League One Football, Birmingham City versus Wrexham Birmingham shareholder Tom Brady puts on a game face for TV PUBLICATIONxNOTxINxUK ActionPlus12693923 GodfreyxPitt
According to Dianna Russini of the Athletic, “It’s the type of role Tony Boselli has in Jacksonville, and John Elway once had in Denver. These are all-time legends, handed the keys to shape and influence a franchise’s football decisions.”
Hall of Fame tackle Tony Boselli works as a media representative and team ambassador for the Jaguars.
Unlike Brady, Boselli wasn’t an owner. But his close Jaguars ties still raised minor neutrality concerns.
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Is Tom Brady's dual role a genius move or a conflict of interest waiting to explode?
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Elway is a more recent example. He joined the Broncos as a co-owner after retirement. But he sold his interest in the team in 2002. He then played a significant role in competitive decisions as president of football operations and general manager of Denver.
Similarly, Jerry Jones, who was part of the competition committee in 1992, provided insight into having access to inside knowledge.
“I’m okay with Brady in the booth,” Jerry said about the conflict-of-interest.
The concern is simple. Brady could store seemingly harmless details and later use them in free agency. That knowledge might help the Raiders outbid rivals or make sharper roster moves. The issue comes down to access and impartiality.
Critics question whether Brady, as an analyst and broadcaster, could pick up team strategy or opponent info that ends up boosting the Raiders.
FOX claims the assumptions are shameful
The NFL has imposed limits on Brady. Like he can’t attend practice sessions. And he can’t visit team facilities in a non-broadcast role. Fox Sports executives have defended Brady. They have called questions about his integrity “ridiculous,” arguing that his roles can coexist under the restriction framework.
Fox Sports president of programming and production, Brad Zager, stated, “To me, the questioning of someone’s integrity to say there is a conflict of interest is ridiculous, and that’s a shame.”
Whether these measures are sufficient remains a point of contention among fans, media figures, and rival team stakeholders. The optics of the situation continue to fuel discussion over how leagues should balance ownership, media roles, and fairness.
“Tom continues to be prohibited from going to a team facility for practices or production meetings,” the league statement read.
Back in January, Brady and the Raiders reportedly looked for Ben Johnson (the then-Lions OC) as their head coach. Instead, the front office pivoted to Pete Carroll, and Johnson took the Bears gig.
Now, with Raiders-Bears looming in Week 4, the subplot feels personal.
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The fact that Brady allegedly tried to recruit Johnson while calling a Lions playoff game against the Commanders only adds to the awkwardness.
Critics argue his commentary risks coming off compromised or watered down. And that debate isn’t going away anytime soon.
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Is Tom Brady's dual role a genius move or a conflict of interest waiting to explode?