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Deion Sanders in a recent Zero 2 Sixty Podcast episode shared his take on college athletes running after NIL deals. Injecting a dose of reality, Coach Prime hinted that the best way for players to build generational wealth is not just to focus on seeking the NIL opportunities. Emphasizing his belief that the ‘bag’ truly resides in the NFL, the Buffaloes head coach highlights the athletes’ attempt to secure long-term financial stability.

Terrell Owens holding Dude Wipes XL

Meanwhile, Ole Miss quarterback Jaxson Dart has made his way to the headline with his latest NIL deal. With this, the Ole Miss quarterback now joins the esteemed roster of Nicholas Air endorsers that comprises other Ole Miss legends namely Archie and Eli Manning.

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Deion Sanders’ take on NIL vs NFL

Deion Sanders delves deeper expressing his concerns about the prevalent misconceptions that surround the NIL deals. He revealed, It’s not in the NIL, I love the NILs and it’s not even.. let’s stop talking about NIL because I get tired of that because there’s only about four or five guys in college sports or and women that you really recognize from NIL.”

The insights coming from one of the biggest names in college football history revealed the dark truths about NIL realities. Prime places his argument dismissing that NIL is the primary avenue for building wealth.

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It is the NFL landscape that is meant for the not-so-lucky athletes, Because I believe the NFL is where the bag is. That’s the ultimate goal that’s misconstrued these days but truly is where the bag is and where longevity is and where you can build and understand what generational wealth is.”

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Even though NIL can be the “pot of money”, it is the NFL that offers a more individualistic path to prosperity where players are allowed to build their personal brands. Amidst much speculation, Dart makes history with the Nicholas Air partnership.   

Jaxson Dart flies high with the NIL deal

Dart is not only poised for a spectacular season on the field, he is also breaking records off the gridiron. The 1.4 million NIL-valued senior-to-be has etched his name in NIL. The historic partnership with Nicholas Air, masterfully orchestrated by Everett Sports Marketing- Dart’s agency, grants the players exclusive access to their private jets for travel. 

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Read More: “I Love You”: Coach Prime Recognizes Magic Johnson’s Valuable Impact with Gracious Words

Dart, known for his philanthropic efforts, beyond the travel privileges for personal trips, will also be using it to support his charitable endeavors. As pointed out by Deion, Dart falls under the category of the lucky handful solidifying his status as a trailblazer through NIL. 

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Deion Sanders’ reality check serves as a poignant reminder of the financial realities and the tough path that college athletes are exposed to in the NIL landscape. As the debate over NIL continues, Dart’s groundbreaking move serves as an inspiration for others.  

Also Read: “Tell Them Who You’re”: Deion Sanders Receives Jersey Gift From 3 Gorgeous Colorado Ladies, Shows Big Heart With Warm Shoutout

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Soheli Tarafdar

4,097 Articles

Soheli Tarafdar is the Lead College Football Writer at EssentiallySports, anchoring the ES Marquee Saturdays Live NewsCenter. In this role, she leads real-time coverage on game days, delivering breaking news and insights as the action unfolds. Some of her most popular work has come from digging into locker room chatter and social media clues that reveal the stories behind the scoreboards. She joined EssentiallySports with a strong grasp of college football circuits and a genuine love for the game. What began as a fan’s voice has grown into a career shaped by sharp reporting and impactful storytelling. Soheli also continues to refine her voice as part of the EssentiallySports Journalistic Excellence Program, helping drive a fan-first approach to football coverage.

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