What good news! Colorado Buffaloes head coach Deion Sanders is making a comeback to commercials; this time, it’s not his immediate family who will be a part of the project, but his second family — the Buffs. The confirmation of the news came quite unexpectedly, as Deion was undergoing foot treatment.

But never mind, as long as the Buffs fans are pleased with surprises. However, why do commercials suddenly? Is it Coach Prime’s master move now that he has invested too much in his son Shedeur and two-way phenom Travis Hunter?

The Buffs recruits gain Deion’s traction

Deion Sanders is up for something grand. This time, it’s not for himself or his sons, as the Buffs recruits get the Buff HC’s undivided attention. Coach Prime was busy getting a foot treatment done. But who cares? As the players barged into his van, they were greeted with Sanders’ signature smile and vibrant energy. From the conversation that poured in, it’s clear that Coach Prime will now appear in a commercial with his tribe of recruits. As We Coming on X posted, the caption reads, “Coach Prime doing a Commercial with Players today   Colorado is Changing the Game.” 

The recruits come from a variety of backgrounds. Being in front of a camera with their coach is a new experience for some. Other fortunate ones will shoot with Sanders for the third time. This ad shoot is anything but ordinary, as it will launch the players onto the NIL platform. The “Deion Sanders” tag can help them easily secure financial success. Through this move, Coach Prime gained huge praise. Is it because, for a change, Travis Hunter and Shedeur are not spotted around him? 

Deion Sanders silenced critics with his master move

There have been concerns doing rounds around the internet to know about the whereabouts of Shedeur and Hunter. In the tribe visiting Deion before the commercial shoot, Coach Prime’s “favorites” could not be spotted, which implied that they would be kept out of this new endeavor. This further confirms the real purpose of the commercial. Since Shedeur and Hunter are well off with their respective NIL valuations, the QB standing at $4.7 million and Hunter at $2.7 million, the Buffs HC now wants the same for the other Buffs recruits.

The time has come for Coach Prime to end the allegations that he only supports his son and the dual-threat player off the field. Sanders finally got the time off from planning the mast moves to secure Hunter and Shedeur’s NFL draft fate. He had to do something big since soon the coach would have to return to an empty nest after his son and the two-way phenom would be off to the NFL. Caring about the Buffs recruits, Sanders has proved the “playing for clicks” allegation wrong, as brought forward by ex-Buffs Cormani McClain.

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Even though Deion Sanders does not fully stand by NIL, all he is interested in is making the Buffs recruits financially independent. Appearing in the commercial might give brands a direct line to the young athletes, which will skyrocket their NIL standings. Great things await for the Buffs!