Colorado finished the season with 4-8 this season. Despite the team finishing at the last spot in Pac-12, and many other losses along the way, Deion Sanders must be proud of what he achieved, off-field. Well, Sanders cannot undo the Buffs transfers, right from OC Sean Lewis, who was recently appointed by SDSU, or other Buffs players entering the college transfer portal for the upcoming year.

So he chose to do the best with what he had. And boy, did he excel in it! Even though Sanders received a ton of criticism for poor calls during the play, he also received heaps of praise for handling the aftermath.

Deion Sanders: The brand of college football

Clearly, Joy Taylor won’t be the first one to talk about how big of a name Deion Sanders has shaped himself into, all of it within a year with the Buffs. Before Buffs, he was awarded the

Coach of the Year twice at Jackson State, with stunning records, of course. But the simultaneous horrific on-court records at the Buffs also truly earned him the name ‘Coach Prime’. From handling the media and the reputation of Buffs in the worst of times, when records started plummeting after 3 wins, right to make major changes in the team, and standing up for all of it, despite being criticized. Sanders has not only built a ‘brand’ out of Colorado but out of himself as well.

Taylor was completely on board with it on ‘Speak’, where she described how Sanders revolutionized the term ‘winning’ this season.

“This season ended on the field as a failure overall. I think it was a smack in success,” opined the analyst. Further explaining why she thinks so, ” I think he understands branding. I think he understands modern football. I think he understands social media, I think he understands young people.”

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Fair point made, as Sanders entertains about 4.7 million followers on Instagram, and about 1.7 million followers on X. Safe to say, his knowledge about the media and handling the public image is clear as a crystal. The shine is also reflected in not only his son’s NIL deals, with Shedeur Sanders being one of the most highly valued players in terms of NIL. Additionally, it has elevated each Buffs player’s NIL deal this season. Even though college football has had its own share of ‘fan favorite’ teams, Colorado climbed up the ladder too quickly, too soon, thanks to Coach Prime.

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