“Well, yeah, he should be,” was Deion Sanders’ answer when Jimmy Falon asked him about Shedeur Sanders being the No.1 pick in the draft class 2025. The confidence displayed by Prime, both as a head coach and as a father, has in Shedeur is unparalleled. It should be since Shedeur Sanders is aiming for nothing less than being the best in the NFL! He already is, in terms of NIL deals, as he has the highest NIL valuation of $4.7 million, the highest in football per ON3.

Shedeur’s popularity gave its taste on-field as well, with Colorado Buffs creating history in 2023. Folsom Field sold out each of its home games in the 2023 season for the first time in history thanks to Deion Sanders and Co’s marketing masterminds. The list is long, and adding to that, Shedeur Sanders’ #2 jersey became the highest sold in college football. Not only football, Shedeur Sander was a hair’s breadth away from unlocking being the highest-sold t-shirt in all the college varsity programs when Iowa Hawkeyes’ #22 jersey holder Caitlin Clark overtook him.

CNN reported the news, stating the Fanatics website sold more Clark-based merchandise ‘than any other individual men’s or women’s NIL-era college athlete across all sports has sold since 2022’ in less than 24 hours after she broke the record last Friday night. Even Fox Sports RJ Young reported, “Shedeur Sanders had the best-selling college football jersey of 2023. As a matter of fact, the only athlete to outsell Shedeur Sanders is Caitlyn Clark.”

Clark not only overtook Shedeur Sanders but also overtook Deion Sanders on the Fanatics website to secure the top spot. One of the hot-favorite fan merchandise of Clark is a Nike-made T-shirt that says, “You break it, you own it” along with Clark’s last name and jersey number 22. Well, Shedeur Sanders merchandise is quite popular among the fans as well, mostly for the right reasons, but sometimes it gets in the air for the wrong reasons.

Shedeur Sanders was criticized for promoting merch at the halftime loss

When Shedeur Sanders originally posted a link promoting her merchandise during their game against Stanford, Colorado had a 29-point lead over Stanford. However, Sanders’ overtime interception opened the doors for Stanford to kick their winning 31-yard field goal. While the losses and wins are said and done, it was probably the first time a player promoted a merchandise product during a game.

READ MORE: “Will Come back to You”: Pilar Sanders Takes a Leaf Out of Coach Prime’s Playbook to Preach About Karmic Justice

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SI reports that the Instagram story might be scheduled, or might be posted by someone else since Sanders was busy at the given time. The link directs the fans to his online store to a graphic hoodie rated $100. It is not the only time Shedeur Sanders has promoted his merch through Instagram. The QB launched pink and black graphic hoodies, which he posted on his Instagram, stating, “Legendary pink collection almost sold out.” Which one of Sheduer Sanders’ merchandise do you like the best? Let us know in the comments.

READ MORE: Deion Sanders Says He Didn’t Write Elevate & Dominate to “Make Some Money”, but to Become a Life Coach