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Over the years, the Williams F1 team has been paying tribute to the late great Ayrton Senna. The legendary Brazilian is one of the most revered drivers and is well-respected to this day. Williams F1 was the last team he drove for until his death in 1994 at the San Marino GP.

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Since then, Williams F1 have had his logo emblazoned on their car and even in 2019, nearly 25 years later, it is still there. The Grove-based team have undergone several changes and had several new sponsors. But one thing that will never change is the iconic ‘S’ logo on the car.

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Imago

Founder Frank Williams had insisted on having the logo there ever since that horrible weekend. The explanation they gave in 1995 when the car first featured it was that this way, by putting it in that place, Ayrton will always be in front.

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Dhruv George

14,834 Articles

Dhruv George is EssentiallySports’ foremost authority on motorsport and a founding member of the outlet’s NASCAR desk. A Journalism graduate fluent in English and French, he brings over eight years of motorsports journalism experience covering everything from high-octane NASCAR battles to the finesse of Formula 1 and MotoGP. His extensive paddock access has earned him exclusive interviews with top names such as Know more

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