Yassine Chueko is far from your normal chaperone. The hulking bodyguard serves as Lionel Messi’s personal security and is often seen accompanying the soccer icon. A former US Navy Seal officer, Chueko is seen contemplating ways to keep Messi and family safe at all costs. Beyond the tough exterior, Cheuko has a personality of his own which he showcased well with the launch of his clothing brand, Voclain Clothing. With Messi and Inter Miami stars doing the promotions, it seems like the former US soldier won’t have any issues with the marketing side of things.

On his Instagram, the bodyguard has uploaded some photos of his new clothing apparel with Miami players as models. Lionel Messi was posing with a white T-shirt while Sergio Busquets went one step further and donned a black shirt. Luis Suarez also joined in with the promotions. The promotion gained even more traction with Messi’s good friend Angel Di Maria also commenting on the post.

The logo of the brand is VOCLAIN with Paris x Miami at the bottom. Streetwear is the primary focus of the brand. The logo is vibrant with a lot of colors. But, is there any significance behind this peculiar art style? Let’s hear it from Yassine Chueko himself.

Voclain is the life story of Lionel Messi’s bodyguard, Yassine Chueko

Paris and Miami are two cities that have a lot of significance in Chueko’s background. In fact, Chueko came from Paris and it was reported that he knew Lionel Messi during his time in France. He lived in a poor neighborhood in the country and this affected his perspective on life. It was later that he got the opportunity to go to Miami as the bodyguard of the 8-time Ballon d’Or winner. The combination of Paris’ elegance and Miami’s vibrant colors comes to the foray in Voclain. As per Chueko, the mix of the two cities helped greatly to inspire his own fashion brand.

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Notably, Chueko’s passion and interests are far from what you would normally expect. Chueko has trained in Mixed Martial Arts (MMA) and has expertise in other forms of martial arts like taekwondo and boxing. He is an active presence on social media and posts fights of his MMA adventures regularly. Furthermore, Chueko seems to be a soccer fan and has even uploaded a photo of him posing outside the iconic Camp Nou stadium.

Regardless did you get a sneak peek into Voclains’ offerings? If so, how did you like it? Let us know below in the comments.