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$600 Million Rich Cristiano Ronaldo Becomes Poster Boy and Investor in Brazilian Construction Conglomerate

Published Jul 24, 2023 | 9:50 AM EDT

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Cristiano Ronaldo is undeniably among the most popular athlete in the world. The former Real Madrid attacker has 597 million followers on Instagram, which makes him even more attractive for brand endorsements in today’s time. Hence, it’s natural that the 5 time Ballon d’Or winner has worked with some of the biggest brands in the world. Brazilian construction conglomerate FG Empreendimentos is the latest entrant to this club.

Cristiano Ronaldo Becomes The Poster Boy and Investor in FG Empreendimentos

Earlier today, Santa Catarina-based construction company FG Empreendimentos announced their association with 5-time Ballon d’Or winner Cristiano Ronaldo’s Aveiro Family. The Aveiro family consists of Cr7’s mother Dolores Aveiro, and his sister Kátia Aveiro. The company announced today that the Aveiro family signed with them to be the face of their new advertising campaign.

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In the commercial piece, the Portuguese star wishes the new investments well and “passes the ball” to the company’s latest project, Balneário – focused in detail. The highlight of the advertisement was CR7 referring to “Balneário” as the locals do, along with wholesome moments between his mother and sister.

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For those who don’t know, FG Empreendimentos is one of the largest construction companies in Brazil. The company is hailed for its state-of-the-art technology and innovations in its construction practices. They are responsible for majority of the biggest constructions in Brazil. FG Empreendimentos also constructed One Tower – the largest residential in Latin America.

Cr7 & Al Nassr next take on European giants PSG in a friendly fixture

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Last week, Cr7 and & Al Nassr faced Portuguese giants Benfica in their pre-season friendly. Benfica, as expected, won the match but what was surprising was the scoreline. The Saudi giants lost the match 4-1 much to the dismay of their fans.

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Unfortunately for Al Nassr fans, the pain of loss may linger for a bit longer as the Saudi giants next take on European behemoths Paris Saint Germain and Inter Milan. Even though Al Nassr has made some stunning signings in Seko Fofana, Alex Telles, and Marcelo Brozovic, overall, the Cr7-led team still is a step below PSG.

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But every time the odds have gone against him, there’s always one guy who has managed to get past them – Cristiano Ronaldo! Will Cr7 lead Al Nassr to two surprising victories? Drop your prediction in the comments below!

Written by:

Suresh Menon

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One take at a time

Suresh Menon is a soccer writer at EssentiallySports with over 400 articles to his name. Being an ace defender back in his school days, Suresh grew up admiring the famed ‘BBC’ of Juventus which is why the Italian club is his favorite. His love for soccer from an early age combined with his flair for communication is the reason why he decided to pursue sports journalism at ES.
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Edited by:

Akash Pandhare