Ever since Allyson Felix made her debut in Athens in 2004, she’s been dubbed as the new star. The American sprinter who is now 35, won two medals at Tokyo Olympics 2020. Even though she faces stiff competition at the highest level, Felix’s talent is incredible. Apart from her performances on track, Felix launched a new shoe brand named Saysh. After the famous spikes that she donned in Japan, a new brand of shoes have been released.

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Allyson Felix launches fresh pair of sneakers

After her successful launch of spikes from Saysh, the athlete turned entrepreneur, is looking to turn the company into a profitable venture. She’ll be hopeful that the sneakers give her enterprise a good lift-off.

In addition to the spikes, this pair of sneakers provides a more comfortable alternative for people of all ages. Moreover, they possesses a waist-throated cut design. Even though they are available only in the online market, the sneakers cost 150 dollars but promise immense comfort.

Although her success in the track and field events can never be forgotten, these shoes represent comfort and a potential multi-million dollar company for Felix. So how did she come up with this brand?

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What prompted Felix to start her own brand?

After her successful years with Nike, the billion-dollar company imposed pay cut up to 70 percent which resulted in enormous problems for the legendary sprinter. Significantly, Felix got pregnant in 2018 after which the company did not want to pay her full sponsorship.

After that, the athlete voiced out her opinions on the company which resulted in Nike changing its maternal policies in 2019. Felix launched her new company with former Nike engineer, Tiffany Beers to help her design and brand the shoes.

Too many athletes go broke after their illustrious careers. Mismanagement of finances, spend-thrift lifestyle leads to bankruptcy and financial difficulties. Allen Iverson is the perfect example. But some successful athletes create a business empire after their retirement. Shaquille O’Neal is one of the most successful entrepreneurs out there, owning a chain of restaurants. The Olympian Allyson Felix is the latest entrant to that list.

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