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Dana White is the face of the UFC as the CEO has, undoubtedly, brought the most fame to the industry. He might be the head honcho, but he cannot fill all the spaces in a massively growing sport like UFC and needs help from his trusted sources. One such name is Hunter Campbell who is like White’s right hand.

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Campbell is officially the legal head of the promotion, but he now seems to be in a role that is more than just a legal advisor. He even discusses fight plans with the big names and according to Michael Chandler, he was in a USADA discussion as well.

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Even though Dana White runs the show, he does need his team to help him with huge sold-out fights and promotions. Behind the scenes, it’s all Campbell with his role as Chief Business Officer at UFC. The alumnus of Washington University is even being speculated to take up Dana White’s role now.

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The fans started to speculate after watching a video on X where Campbell decided to reprimand Merab Dvalishvili as he snatched Sean O’Malley’s jacket. However, Campbell could not help but laugh at Dvalishvili’s antics at UFC 288.

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Neither of the fighters competed at the event but they stole the limelight that night, and now even the Chief Business Officer is stealing attention. Fans commented on the video saying that Campbell must take over from the UFC head honcho soon.

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UFC buffs favor Hunter Campbell over Dana White

Fans in the comments cheered for Campbell following his behavior in the video. Most fans wanted him to be the next one to take over as CEO. One netizen complimented his job and wrote, “Bro got the best job ever,” whereas another wrote, “Genius marketing move. MERAB is for the people”.

Even though White and Campbell are very close, fans have different plans, as it appears from their comments. One fan wrote, “Pls let Dana retire Hunter clears,” while another follower chipped in, “They’re trying to promote Hunter Campbell to take over Dana White’s role”.

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On top of this, fans recently witnessed a video from a UFC documentary where Campbell and White were talking to Jon Jones and letting him know about his pectoral injury. Campbell was describing to Jones what happened, while Dana was just supporting the fighter silently.

These actions might also have tipped the scale in the CBO’s favor. On this note, a follower said, “Hunter Campbell is a piece of work.” Another fan wrote, “Man Hunter is next up after Dana, what a guy frl”. Hunter Campbell was showered with praises as another UFC buff wrote, “Hunter seems like a way better guy than Dana”.

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Do you think Hunter Campbell will take over from Dana White?

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Written by

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Tanushree Bhowmick

2,838 Articles

Tanushree Bhowmick is a Senior Olympic Sports Writer at EssentiallySports with over five years of experience in sports and lifestyle journalism. Having covered UFC and MMA extensively, she now brings that lens to Olympic wrestling—highlighting how traditional combat disciplines echo through modern fighting. With a keen eye for technique and storytelling, her work explores how champions are shaped across both worlds.

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Edited by

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Abhishek Rajan

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