The Endeavor Group, the parent company of UFC, announced its merger and now owns the rights to another sports entertainment company, WWE. The shocking news took the internet and became the talk of the town a day after the closure of WWE’s annual carnival, WrestleMania. While the details are still emerging, the newly joint sports giant company will combine to touch the estimated $21.4 billion evaluation.

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In addition, a new publicly traded company will emerge as a result that will hold the UFC and WWE brands. Further, Endeavor Group Holdings Inc. will assume 51% controlling shares in the company compared to existing WWE shareholders at 49%.

Endeavor CEO Ari Emanuel will spearhead the new company along with Vince McMahon

The deal, announced on Monday morning, puts the evaluation of WWE at $9.3 billion and UFC at $12.1 billion. Further, Endeavor CEO Ariel Emanuel will act as the CEO of the newly formed company as well as maintain his previous post.

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Similarly, Vince McMahon, who acted as WWE’s executive chairperson and played a pivotal role in the deal’s conclusion, will hold his position. Moreover, Endeavor President and COO Mark Shapiro will helm the same roles at the new company.

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Interestingly, the announcement came after a couple of months when McMahon had clarified his intention to put the famed company on sale. After months of screening potential buyers, the WWE agreed to pen a deal with Endeavor Group to form the giant sports entertainment company.

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Markedly, multiple superstars in the past have crossed over the two promotions. And notable names like Ronda Rousey and Brock Lesnar immediately pop up.

How did the UFC and MMA fans react to the recent merger?

While some fans pointed out the possibility of the rising company eclipsing other companies, others had a hilarious take on the recent development. Also, a few addressed the lingering issues that might continue to plague the newly formed company.

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UFC star Conor McGregor expressed his joy by calling it a “cool Proper $12bn” deal. The Irishman called Endeavor Group a “powerhouse” as it scooped WWE.

As expected, a few tweets focused on the long pending issues of fighters’ pay.

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However, a few tweets realized the potential of the newly formed company that might pull a deadly punch to American boxing.

What do you think of this upcoming giant sports entertainment company? Do you believe the newly formed company will overshadow other sports? Let us know in the comments below.

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Rohit Lohan

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Rohit Lohan is a senior Boxing writer and analyst at EssentiallySports. With over 1000 articles to his credit, Rohit has scrupulously unraveled the complexities involved in the sport. Being a beacon of expertise in the world of combat sports, his strengths include statistical analysis and accurate fight predictions that have garnered significant praise. Rohit's daily columns featuring insights on Gervonta Davis, Ryan Garcia, and Tyson Fury have earned him a loyal readership. Some of his noteworthy coverages include the creation of a highlight digest encapsulating the best fights of 2023, and Amanda Serrano's bold act of vacating her title in defiance of the WBC, to name a few. When away from ES Desk, he loves to read books. Rohit is also an avid Anime fan, 'One Piece' being his favorite show.

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Debmallya Chakraborty