Dana White is not only the UFC head honcho but also the owner of many other businesses. He is a millionaire business mogul with a significant success rate in all his ventures and owns companies like SLS Skate League and Zuffa Media, among many others. And he didn’t just become a millionaire business mogul by just sitting back and watching his investments gain profits. He made them work. How do you think the UFC garnered such a large fanbase worldwide? And did you know one of his investments in a bull named Twisted Steel?

Considering it’s a PBR bull, hanging on to Twisted Steel was “the first time I felt legit fear,” revealed Dana White. But those 3.07s he did were “the fastest, scariest, craziest three seconds you will ever have in your life.” And now, it looks like he’s going from one extreme sport to another, where three seconds – or even three milliseconds – could make all the difference. Although it’s just speculation right now, the street racing world will sure be excited. 

In a groundbreaking and unexpected turn of events, Dana White, who brought MMA into the foray and made it what it is today, has made huge headlines. He has yet again ventured into new territory by supposedly acquiring the famous TV show Street Outlaws. This announcement sent a rippling wave through both the street racing and entertainment communities. It can mark a significant shift and unique collaboration in industrial reality TV.

If the news is accurate, then this bold move by the UFC CEO shows his bravery toward challenge and interest in exploring unchartered territories, especially when it comes to trending topics. For the uninitiated, Street Outlaws is a show where contestants need to make their cars. As per Discovery Channel – the channel it premiered on – the drivers are “constantly smack-talking, betting on races, pulling pranks and crazy antics with their fellow racers, but ultimately, street racing comes first, and they’ll endanger their lives, spend their money, and risk going to jail in order to move to the top of their game.”

It’s an adrenaline-pumping, high-stakes racing show that has become a cultural phenomenon in the recent decade. Considering this, it seems right up Dana White’s alley. Though there has been no direct confirmation from Street Outlaws or NPK (No Prep Kings), both the UFC and street racing world are buzzing with all the speculations about the same. These rumors might also have been fueled by Dana White’s presence at last year’s Vegas racing game.

Considering the hype that street racing is generating, it is believed that NPK will possibly be going to a PPV format soon while also hosting live shows. And there can be no one better than Dana White to lead the change, considering the UFC is minting millions via their PPV shows. While this could be true, many fans aren’t happy about the possibility. When this rumor was shared online, they shared their discontent. But many of them were excited about White allegedly joining the fray.

One of them wrote, “Are they ever going to be back on television cuz I’m not paying pay-per-view.” Echoing this sentiment and speaking for quite a few, another commented, “SO possibly going PPV? Uh, no thanks. I doubt many people would be willing to pay for it.” Seeing as Dana White is the CEO of UFC, a fan saw a potential crossover happening – not between drivers and fighters, but drivers against drivers. “Now they can fight instead of crying about losing,”
they wrote.

If the deal between White and Pilgrim Media Group, which owns Street Outlaws, materializes, it will add to the UFC CEO’s already rich net worth and make his portfolio more impressive.

Businesses owned by Dana White

Dana White came from a humble background and has made himself who he is today. Not only has he given UFC the glory that it has now, but he also invests in other businesses. White co-founded Zuffa Media and has a good perception of real estate. He is not only an investor but also a social worker who donates to charities and organizations. He once donated $50,000 for a liver transplant of an instructor’s daughter in Thailand and also donated $1 million for the victims of the Las Vegas shooting.

The UFC CEO has been promoting Howler Head, a brand owned by Steve Lipp. Apart from that, White owns a portion of the SLS Skate League, Nitro Circus, and Thrill One. As of 2024, his net worth is $500 million. He owns Power Slap and also ventures like Dana White’s Contender Series. These surely help in adding to his fortune!

Now, if the latest news turns out to be true, that will add more value to his name and likely change the face of reality TV. What are your thoughts about rumors of Dana White buying Street Outlaws? Let us know in the comments below.