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“Don’t Count on It’: Dana White Responds to Islam Makhachev’s Criticism to Lack of UFC 284 Promotion After a Fan Enquiry

Published 02/04/2023, 2:30 PM EST

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Islam Makhachev, the lightweight champion, has expressed his dissatisfaction with the lack of promotion of the UFC 284 main event. The UFC is famous for promoting big fights. Moreover, Dana White, the UFC president, is considered one of the best promoters in combat sports. However, this time, White has had a shift of focus on promoting his new business venture, Power Slap League. Subsequently, this has led to him not being able to properly promote the Makhachev and Volkanovski mega-fight.

via Imago

This shift in focus has raised concerns among fans and has left many feeling disillusioned. The UFC president’s recent approach to the matter has also left a bitter aftertaste in the mouths of fans.

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Dana White’s alarming comment regarding Makhachev-Volkanovski mega-fight

Dana White shocked the internet with a major announcement recently about Conor McGregor‘s return to the UFC and his fight against Michael Chandler. He shared the news via a live social media broadcast. But, he lacked the same drive to promote the lightweight champion’s fight.

 

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A post shared by Dana White (@danawhite)

A fan commented on White‘s post, “Maybe he’ll finally promote 284 instead of slap fighting“. White replied, “Don’t count on it.

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This reply ignited fans’ outrage. It also confirmed the UFC head honcho’s concerns about the lack of promotion for Makhachev‘s fight.

The UFC president showed his commitment to promoting McGregor, but fans demand equal promotion for all fights.

Islam Makhachev voices his outrage

Islam Makhachev has expressed his disappointment with the lack of promotion for his upcoming fight. He feels that more could have been done to promote the match, especially in terms of pay-per-view. Moreover, he mentions that Dana White himself has some problems and is not paying enough attention to the fight.

He said, “I see that it is not such big promotion. Dana White himself has some problems; he does not pay much attention to this fight.

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Makhachev suggested that a tour could be organized around the world or a conference could be held in America. These initiatives could help generate more interest and excitement among fans and create a buzz around the match. It would also provide an opportunity for fans to interact with the fighters and get to know them better.

The promotion of a big fight is crucial for the success of the UFC and it is important for the fighters to receive the recognition and exposure they deserve. Islam Makhachev‘s suggestions for a tour or conference can go a long way in promoting the match and making it a memorable event for the fans.

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The UFC president has a responsibility to provide a platform for the fighters to showcase their skills and these initiatives can help achieve that.

WATCH THIS STORY: Conor McGregor Responds to Islam Makhachev’s Win & Petr Yan Loss at UFC 280

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Written by:

Himakshu Vyas

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Himakshu Vyas is a Combat Sports author at Essentiallysports. He is passionate about sports, with soccer and MMA being the sports he is most involved in. Aside from that, he follows the global soccer scene.
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Edited by:

Vineet Nandwana