Jon Jones’ $350M Promotion Accused of Scamming but Co-owner Mike Perry Couldn’t Care Less

Running a combat sports promotion isn’t for the faint-hearted. Only a few long-established names like Dana White and Frank Warren have consistently dominated the space over decades. Inspired by these giants, newer entrants such as Jake Paul and Nakisa Bidarian have attempted to chart their own paths with modern, social media-driven promotions. Despite the claims of massive success, seasoned fans and critics can easily cut through the marketing gloss.

Still, since the post-COVID era, the combat sports landscape has seen notable growth, with several new organizations emerging and making their mark. The latest name to join this evolving scene is Dirty Boxing—a promotion founded in 2024 by former UFC standout and BKFC champion Mike Perry. He launched the venture alongside his longtime managers, the Kawa brothers, and industry names Adam Kovacs and Josh McLean. But as Dirty Boxing began gaining momentum, controversy quickly caught up with the promotion.

Dirty Boxing co-owned by Jon Jones and Mike Perry accused of fraud by Upfront MMA

Dirty Boxing employs a unique hybrid rule set that includes open-palm strikes and elbows—a twist that drew the attention of former UFC heavyweight kingpin Jon Jones. He joined the promotion as a co-owner earlier this year and has actively attended events, signaling his deepening involvement.However, Just as the promotion began building momentum, controversy struck.

Italian-based media outlet Upfront MMA, which boasts over 152K followers on X , publicly accused Dirty Boxing of misconduct. Their bio now boldly warns: “Do business with Dirty Boxing at your own risk.” In a pinned post, the outlet didn’t mince words: “Word is these losers are asking other influencers to promote their next event. They ripped me off and I have receipts. If you advertise their event after seeing this you are re—ded lol @DirtyBoxing_ #DBX3 @icebagz_ let’s fight on your card! F–k you too @PlatinumPerry”

As the controversy intensified, Mike Perry took to social media, sharing a reflective and spiritual message—expressing gratitude to God and seeking strength. The drama escalated in the comment section as Upfront MMA launched a sharp retort:”You have great times by burning others.” Perry didn’t remain silent. He clapped back by naming the alleged person behind the Upfront MMA account: “Tony Pansellini, you look like Covington’s uncle or something.”

Dirty Boxing made its debut with DBX 1 in March this year in Miami, headlined by a clash between Yoel Romero and Ras Hylton, contested under 4-ounce gloves—now upgraded to 5-ounce gloves. The promotion features a compact, 18-foot custom ring (smaller than standard boxing rings) and implements three-minute rounds for non-title bouts, while title main events go five rounds.

At present, however, Jon Jones has not commented publicly on the controversy. Until then, fans and observers remain eager to hear his take.

Jon Jones reveals plans for next Dirty Boxing show amid rumored UFC comeback

After stalling the UFC heavyweight division for nearly 800 days, Jon Jones has finally cut ties with the promotion. His extended hiatus left interim champion Tom Aspinall in limbo—denying fans the long-awaited unification bout and sparking criticism toward Dana White and the UFC leadership.

Amid the tension, Jon Jones took the initiative to reach out to Dana White with a phone call—an interaction that the UFC president later verified. In a bold move, U.S. President Donald Trump declared at an Independence Day event in Iowa that the UFC is gearing up for a White House visit in 2026 to honor America’s 250th anniversary. The announcement clearly spurred Jones to come out of his unofficial retirement.

As Jon Jones gears up for his UFC comeback, he’s also diving into the promotion game, following in the footsteps of Conor McGregor. Dirty Boxing is charging ahead with its fourth event, showcasing a heavyweight showdown between Jairzinho Rozenstruik and Rob Perez.

Jones officially announced the bout with a passionate statement: “History is being made at Dirty Boxing – and I couldn’t be more proud. On August 29th, Dirty Boxing 3 takes over The Hangar in Miami, and we’re bringing you the first-ever Heavyweight Title fight in Dirty Boxing history,” ‘Bones’ began his statement. “The Wolf (3-0 DBX) – undefeated, aggressive, and relentless – steps in to face Jairzinho Rozenstruik in a showdown that promises nothing but pure violence.”

Dirty Boxing is rapidly establishing its identity in the combat sports arena, thanks to its mix of hybrid rules and a lineup filled with UFC veterans. Will that formula truly connect with American audiences over time? What’s your opinion on dirty boxing? Can it succeed as a UFC alternative featuring recognizable fighters?