Joe Rogan‘s move to Spotify from YouTube was an economically motivated move. In one of the biggest deals involving a podcast, Joe Rogan moved his popular show to Spotify in a huge deal and hasn’t looked back since then. In a recent episode of his podcast, the 55-year-old hosted stand-up comic Russell Brand. The conversations between the two landed them on the topic of how different platforms worked around demonization to curate their content. The episode saw the JRE host remembering how his revenues went up by 25% when he announced his departure from YouTube.

Russell Brand hosts a show called ‘Stay Free with Russell Brand’. He was of the firm opinion that the information guidelines coming from YouTube were derived from organizations like WHO and such things made him move away from YouTube and get on to Rumble. It was at this point that Joe Rogan recounted the sudden increase in revenue after the Spotify announcement.

Joe Rogan remembers the move from YouTube

The UFC color commentator remembered how he was once facing troubles with monetizing a lot of his episodes. He said how either the guest or the content was often the reason for demonetizations and that one-fourth of all his episodes were being demonetized. Rogan said, “We had a 25% increase in revenue. Because 25% of our episodes were getting demonetized just randomly; they would just decide and some of them”

Talking about the same subject, the former Fear Factor host further added, “It didn’t make any sense. And some of them it was because of a controversial guest or controversial subject. 25% was a lot. And then as soon as they realized that we were going to be gone there were like, well, let’s just make that money. Then they stopped.”

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Even after his move to Spotify, Rogan had to deal with public backlash. He was accused of spreading misinformation during COVID.

Spotify backed Rogan

The demands to remove Joe Rogan from Spotify were so widespread that a few artists stepped away from Spotify to protest against the JRE host. Spotify, however, stood by him. Apart from a few episodes being taken off the air, Rogan faced no serious repercussions. While the debates over monetization glitches and censorship have been raging for a long time now; platforms have tried to promote themselves as free speech advocates.

There are some creators and experts, however, who feel a lot of changes are needed in the world of content creation and marketing.

Are you a Joe Rogan fan? What’s your take on his move to Spotify? Lets us know.

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