Dana White, the president of the UFC, has a net worth of over $500 million. Thus, it didn’t surprise anyone when he chose to do a 12-day giveaway leading to Christmas. However, his 12th-day giveaway on Christmas came as a shock for every combat sports fan. On the 12th and final day of the giveaway, White is partnering with On Location Experiences to give away a trip to WWE WrestleMania, the premier wrestling event produced by WWE.

The collaboration between UFC and WWE may seem strange to some, as the two organizations are direct competitors in the world of combat sports promotion. UFC is widely considered one of the most successful combat sports organizations in the world, with a strong presence in the world of MMA.

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WWE, on the other hand, is a leader in the world of professional wrestling. While both organizations promote combat sports in different forms, they still compete for fans and attention in the entertainment industry.

Dana White surprisingly gives away a WWE WrestleMania pass

So why would Dana White choose to collaborate with a direct rival? White may see value in offering his fans the opportunity to attend WWE’s premier wrestling event. Even though if it means partnering with a rival company. Collaborating with other organizations can also be a way to reach new audiences and offer unique experiences to customers.

In the Tweet, he said, “I’m working with On Location Experiences to give away a trip to WWE Wrestlemania! Don’t forget to enter the link in bio for this BADA** prize. Merry Christmas everyone!“

Additionally, it’s worth noting that UFC and WWE have a history of collaborating in the past. In 2018, WWE signed a deal with UFC’s parent company, Endeavor, to air UFC pay-per-view events on its streaming service, WWE Network. This collaboration helped UFC reach a new audience of wrestling fans and potentially increased its viewership.

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White recalls when Vince McMahon wanted to fight him

In a fascinating revelation, White once said that McMahon was looking for a fight against him. However surprising this may sound, WWE fans know that McMahon has often entered the ring.

White said, “Vince wanted to fight me—swear to God. He called me up, said, ‘Let’s do it. We can do it in the UFC, or let’s do it at WrestleMania.’ And I said, ‘You are crazy.‘”

Overall, while the collaboration between UFC and WWE may seem unexpected, it is not uncommon for businesses in different industries to work together. They do it to reach new audiences and offer unique experiences to their customers.

Whether the partnership between UFC and WWE will lead to increased success for either organization remains to be seen, but it is certainly an interesting development in the world of combat sports promotion.

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