After winning an Olympic silver medal in the slopestyle competition at the Beijing Winter Olympics 2022, snowboarder Julia Marino canceled her appearance for the big air event. She did not compete because IOC wanted to remove a logo from her snowboard. Significantly, the famous fashion company Prada sponsors the athlete. With a big logo of their company name on the snowboard, the IOC spoke about a violation of rules.

Even though Marino used the same snowboard during her Olympic silver medal run, she had to remove it or get disqualified. Hence, things became messy. In the meantime, Prada received a boost in its marketing department, from this incident. An incredible boost indeed.

Prada receives marketing boost at the Beijing Winter Olympics

With the media exposure around the athlete’s use of their famous logo, Prada received $7.5 million worth of media exposure. Hence, it looks good for the marketing department of the company. The famous company logo drew attention to the athlete. Hence, she blamed the IOC for making her cover the snowboard, thus, opting out of the big air competition. In an interesting turn of events, Marino spoke about the matter on an Instagram story, earlier.

“For everyone asking, the night before the big air (competition), the IOC told me they no longer approved my board even (though) they approved it for slope. They told me I would be disqualified if I didn’t cover the logo and obligated me to literally draw on the base of my board with a sharpie,” said Marino.

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The IOC later informed her she violated “Rule no 40” related to the sponsorship deals. Even her logo on the helmet had to be covered according to IOC as they put their foot down on the matter.

READ MORE- “Been Hard on Everyone…It’s Heartbreaking”: Snowboarders Upset With the Judgement at Beijing Winter Olympics 2022

Doesn’t appear at the big-air event

With all the problems arising from the issue, she did not appear for the qualification of the big-air. Moreover, she talked about the repercussions on her snowboard and talked about how it “felt unstable and unsteady.” It became a disappointing ending for the athlete who was having a successful Olympic Games.

She picked up her first Olympic silver medal at the Beijing Winter Olympics 2022 and looked happy. As for Prada, they just got lucky to get the media exposure they received. To sum up, profits may be incoming for the fashion company.

WATCH THIS STORY- From Japanese Legend Yuzuru Hanyu to Snowboarding King Shaun White- Here are the top 8 best-dressed athletes at Beijing Winter Olympics 2022