Social media platforms have changed the ways of life. Earlier yesterday, Iain Valliere rekindled how he has been a witness to the digital transformation as the bodybuilding community made its move from traditional coverage to social media platforms. While promoting his prowess to funnel fans’ support and attract commercial contracts on social media platforms, Valliere crocheted his significant thoughts on the matter. 

In an attempt to spill The Raw Truths, Raw Nutrition has recently launched a series that collates significant Q&As from their Instagram stories. This time, the eighth episode featured  Iain Valliere answering core-sport answers among many others. When asked about the perks of using social media in his career in the fitness industry, Valliere could not help but confess that it is “actually a great question.” 

Iain Valliere commented on the changing landscape of endorsements opportunities in the fitness industry 

Iain implied that in current times, social media has become a strong promotional tool. “Your influence on social media is a heavily dictating factor on the contracts you can get and your ability to make money in this industry now as a bodybuilder.” This refers to the paid partnerships and endorsement deals that can be gained by using social media including Instagram. 

Later, referring to the considerable impact of Instagram, he admitted, “Instagram has… kind of intertwined with the fitness industry.” Continuing, he gave viewers a landscape of how bodybuilders during his prime time mostly depended on magazine endorsements and how Instagram slowly took over the game. 

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Along with this, Valliere also highlighted the importance of actively engaging on social media if one chooses a career in the fitness industry. He also advised such aspirants to show people a glimpse of their personality, life, and training. “More the better”, Iain added. While Valliere has been making his presence known across platforms, he had his reasons for not showing up for the next Arnold Classic competition.

It is a no-show for Valliere in the 2023 Arnold Classic competition

The Arnold Classic is scheduled to be held in March 2023. Commenting on that, Valliere has recently stated that he will not be participating in the Arnold Classic 2023. According to his opinion, the timing was very awful. Further, Valliere went on to say, “The one time I did it was when it was in October, right before the O (Mr. Olympia),”  

Even though Valliere might not be making the 2023 Arnold Classic on-stage impressions, one certainly can hope for getting his physique updates from social media platforms. Looking at how keen Valliere is about making appearances on social media, one can expect him to share more of his health and fitness insights in the future. But on a separate note, do you think Valliere’s decision not to participate in the 2023 Arnold Classic is a mistake? 

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