Ronnie Coleman, one of the greatest bodybuilders ever believes in giving his one hundred percent to make dreams a reality. He won the Mr. Olympia title 8 times, consecutively. If there’s one thing that drives him to go to any length, it is his ambition to be the best in everything he does.

In 2006, King Coleman was beaten by Jay Cutler, thereby dethroning him from the supremacy he held for eight long years. He ranked 4th in the 2007 Mr. Olympia which was also his final appearance in the contest. Thereafter, he began to pursue his business interests and launched his supplement company in 2011. Coleman put in enormous effort to build the company, as discussed in a YouTube interview about Ronnie Coleman Signature Series.

Ronnie Coleman envisioned something greater and bigger

Coleman got hugely recognized for his supernatural strength and massive physique. He made great accomplishments and reached the pinnacle of the sport. To take his career to the next level, he ventured into business. Following his mantra of hard work, the bodybuilding legend did whatever the situation demanded to materialize his goals.

A representative from Ronnie’s Signature Series shared some bites on his business journey. “Ronnie sold all his vehicles, a lot of property, a lot of assets that he owned,” he shared. He continued it was time for something greater and bigger and a person like Ronnie who wants to be the best in whatever he does didn’t hesitate to do whatever was required.

READ MORE: Ronnie Coleman Who Sacrificed His Body for Bodybuilding, Nearly Called It Quits on His Career in 1997

Ronnie launched the supplement company in late 2011. It has grown both domestically and internationally. Also, their pre-workout powder, protein powders, and bars have become a household name in the fitness circuit. In 2021, they commemorated their milestone year by launching a fitness app, Yeah Buddy.

Coleman takes the tech route to scale his business

With the raging trend of everything getting compressed beneath a small icon, Coleman made the wise decision to launch a fitness app in 2021. The ‘Yeah Buddy’ app uses state-of-the-art technology and is powered by AI claims to help manage one’s fitness needs. Using the app, fitness enthusiasts can flex with Ronnie during his prime.

Months of hard work and planning went into creating six iconic characters to keep the workout engaging and fun. Furthermore, in response to a question on shifting his focus from a supplement brand to an app, he replied, “I never back down from a challenge, and if technology can make getting in shape more attainable, then I’m all for it.”

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