To Save His Dying Business, $400 Million Worth Mark Wahlberg Becomes a Personal Trainer in Gym, and Fans Are Loving It

Published 04/08/2023, 11:08 AM EDT

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While many celebrities get in shape for movie roles, Mark Wahlberg is among those actors who treat fitness as a passion. Even before becoming a multi-millionaire, Mark Wahlberg was a fitness fiend like Dwayne ‘The Rock’ Johnson. The two-time Academy Award nominee made fitness an integral part of life, irrespective of the acting gigs he takes on. Besides bodybuilding, the 51-year-old is also a proponent of functional training. Hence in 2019, Wahlberg invested in the functional fitness company F45.

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However, the past few years have been tough for F45. Co-founder Adam Gilchrist stepped down as CEO in July 2022, and recently F45 laid off 45% of its onsight staff. However, Mark Wahlberg has now taken a more active role in saving his dying business. The newly appointed Chief Brand Officer, Wahlberg, promised to revamp the company’s promotional efforts. Now, he’s doing exactly what he promised.

Get ready for Wahlberg week

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The bodybuilding enthusiast who trains regularly at 4 am, is turning into a personal trainer for everyone who sings up for Wahlberg week. The Wahlberg week, lasting from April 17 to 23 will be the first of many special promotional events. The Departed actor feels that such efforts are the first steps toward reviving the beleaguered Aussie fitness brand.

In 2019, when the $400 million worth action-star invested in F45, the company was worth around $450 million. The two-time Academy Award nominee believes in the uniqueness of F45’s workout programs. He also believes the innovation-driven company could bounce back with proper promotion.

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In an interview with The Daily Telegraph, Wahlberg said, “I really love helping inspire people with my commitment to fitness and hearing from the people I have inspired.” The 51-year-old also expressed his excitement for the future of the fitness franchise. Now the Ted actor has uploaded a teaser video for the upcoming Wahlberg Week on his Instagram profile, and fans are loving it.

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Bodybuilding fans are ready to take on the challenge

Fitness enthusiasts and bodybuilding fans seem pumped for the opportunity to work out with Mark Wahlberg. The official Instagram page of F45 commented, “Hand up if you’re ready!” on the actor’s video. One hyped bodybuilding fan commented, “As the legendary Ronnie Coleman would say, ‘light weight babay.'”

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Other fans left comments like, “I’m ready!!!”“Ready for it.”“Sooo freakin excited!!!”, and “How do you sign up or is it only in person?!” While no one knows if Wahlberg’s promotional efforts can pull F45 out of dire straits, the response from fans is positive. Do you think the $400 million net-worth Hollywood icon can save F45? Let us know in the comments.

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Written by:

Sagnik Bagchi

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Sagnik Bagchi is an American sportswriter at EssentiallySports. He holds a Master's Degree in English Literature from a top University. Combat sports, gymnastics, and weightlifting have always intrigued Sagnik and inspired him in his professional writing and personal fitness journey.
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Edited by:

Simar Singh Wadhwa

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