America’s crush and LSU gymnast Olivia Dunne has won millions of hearts in America and around the world. Being the highest-earning NCAA female athlete, a lot of her wealth through NIL deals is directly connected to the influence she amasses online. So you can imagine her frustration when she claimed that she was being “shadow banned” on TikTok, where her followers are a staggering 7.8 million. So what could be the reason the social media star is facing the apparent ban?

Olivia Dunne expresses her frustrations

Recently, LSU standout Olivia Dunne took to TikTok and shared, “Why am I shadow banned?” Failing to break the one million views limit on her last few recent videos, Livvy made the claim that surprised many fans. Although it might not seem like a big deal to many, Livvy had even shared on the NELK Podcast that she earns $500,000 from a single post for a brand deal on the platform.

So the loss in views and engagement could slowly begin to affect not only her growth and reach on the platform but also her significant earnings. So what could be the reasons that Olivia Dunne was shadow-banned from the app?

The reasons behind the shadow banning explained

Shadow banning is when your account’s visibility is temporarily restricted by TikTok. This means that content may not appear on the “For You” page, and your videos won’t show up in hashtag searches. This could also lead to a decrease in views, likes, comments, and new followers. TikTok has many guidelines in place, and violating TikTok’s community guidelines and terms of service can lead to a shadow ban.

This includes actions like hate speech, cyberbullying, nudity, violence promotion, misinformation, spamming, using copyrighted content, and more. TikTok may also mistakenly shadow ban due to algorithm glitches. In some cases, shadow bans are accidental and unrelated to rule violations. In the case of Olivia Dunne, the reason for a shadow ban seems unclear. However, it most likely seems like a glitch.

Read more: Starved in Childhood, Simone Biles Draws Financial Lines for Generous Husband Jonathan Owens: “I Don’t Care”

The duration of the ban is uncertain and can last anywhere from two weeks to one month. As fans await the social media queen to once again thrive on the platform, let’s hear your views. Why do you think Livvy got shadow-banned from TikTok? Comment below!

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Watch this story: After Discussing NIL Wealth with Sports Illustrated, Olivia Dunne Joins Best of Best at Forbes