Queen of the Snowy Slopes Mikaela Shiffrin and her Norwegian alpine skier boyfriend, Aleksander Aamodt Kilde, have become one of the sport’s most beloved power couples ever. From lighthearted competitions to the ESPY red carpet to playful pranks, sun-soaked adventures in Maui, and day-to-day antics, their wholesome connection consistently captivates fans.
Kilde and Shiffrin, who first met in 2017, have slowly but surely become an integral part of each other’s lives as mutual wellsprings of motivation and inspiration. In his most recent endeavor, the Norwegian skier, drawing inspiration from his girlfriend, has stepped into a fashion collaboration with a brand worth over $4 billion.
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Aleksander Kilde steps into a collaboration with brand worth over $4 Billion
In his latest Instagram story, Aleksander Kilde shared a significant update. He reposted a story by Daniel Grieder, the Swiss entrepreneur and CEO of Hugo Boss. Kilde and Grieder stood side by side, with Kilde sporting a stylish Hugo Boss houndstooth-pattern cotton hoodie paired with tan-colored pants. The accompanying caption read, “Welcome to team @boss, @akilde! Your mindset, energy, and focus truly capture what it means to #BeYourOwnBOSS!”
This massive deal with Hugo Boss, a brand worth over $4 billion, exudes the immense star power Kilde holds. This has also sparked excitement among fans to see him follow in the footsteps of his lady love, Mikaela Shiffrin, from the snowy slopes to the world of fashion.
Mikaela Shiffrin from the slopes to style
The history-breaking Mikaela Shiffrin is one of the greatest Alpine skiers of our time, with 89 World Cup wins to her name. Naturally, this makes her an exceptional choice when it comes to brand and fashion deals. In 2019, Shiffrin inked a multiyear partnership with the colossal brand Adidas, whose net worth is nearly $35.33 billion. The press release at the time highlighted Shiffrin’s collaboration with Adidas to endorse the Terrex brand of outdoor gear, emphasizing her role to “inspire the next generation of athletes”.
She also joined the brand’s “Creator” campaign and became the first snow sports athlete to join the Creator team. Beyond Adidas, Shiffrin has extended her influence through brand deals with major players in the industry, including Atomic, Barilla, Bose, Longines, Visa, Oakley, Leki, Reusch, and Smartwool.
As he forays into the world of fashion, fans eagerly anticipate Kilde’s impact, following in the footsteps of his megastar girlfriend, Mikaela Shiffrin, with the hope that his influence will resonate just as hers.
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Written by
Edited by
Himanshu Sridhar