The 2023–24 FIS Alpine Ski World Cup has offered its many whirlwinds of states for athletes and enthusiasts alike. Intense competitions, cancellation of events, or a couple of setbacks for its greater names, the season has seen it all. For the leading Alpine Skiing star, Mikaela Shiffrin, a month-long run at the tour has ticked all the boxes above and more.

The 2-time Olympic medalist started the season off strong when she led the pack adorning an impressive 88 to her name. Today, three months into the tour, Mikaela Shiffrin has extended her record with 95 wins, has witnessed the gruesome accident of her long-time boyfriend, and more recently, has succumbed to injuries, staying off the grounds. The journey has thus brought along concern from those around, including prominent brands.

Mikaela Shiffrin has prominent brands comforting her and assuaging her

Before getting on the slopes of Olimpia delle Tofane, on the 26th, Mikaela Shiffrin had expressed the fear they presented. “I love it here…although yesterday was a little bit of a shock to the system being back on DH skis, and I had a couple “scary” moments on the course,” she wrote on Instagram. To the tricks of fate, the champion lost control, colliding with the nets around the following day. The incident left Shiffrin with a left leg injury and a couple of days away from the tracks. “Till we see you back on skis, rest up @mikaelashiffrin,“ Adidas Terrex wrote in an Instagram story shared by Shiffrin. 

While Adidas has held a strong partnership with the Olympian, producing collaborative gear, it hasn’t been the only brand that commended the champion’s excellence. Further along Shiffrin’s stories, Oakley Skiing chimed in wishing her well. “Rise above the challenges, your comeback awaits,“ the message read. Next on the list was the Italian MNC, Barilla, who wrote, “Sending our love and support to the incredible @mikaelashiffrin.” And as the brands await the champion’s return, enthusiasts wait alongside them. However, the path remains uncertain.

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Milestones on hold for the champion

According to Mikaela Shiffrin’s updates post-injury, the Olympian was revealed to be out of danger but a little sore, nonetheless. Per the condition, Shiffrin won’t be skiing on the 30th for certain while the decisions further are still unknown. “I won’t be skiing in Kronplatz. Beyond that, it’s quite hard to say right now. Need a little time to process with my team and see how everything is feeling in the coming days!” she wrote on Instagram.

Also Read: Mikaela Shiffrin Crashes Off History Amid DNF At Audi FIS Alpine Ski World Cup 2023/24

As of now, Mikaela Shiffrin has added 95 wins to her name, with the last one secured on the 21st of January. With the win, Shiffrin completed a total of 150 podium finishes, 5 lesser than virtuoso Ingemar Stenmark. Thus, wishing the champion well, fans await a marveling return.

Watch this story: Who is the Richest Winter Olympian? Shaun White, Lindsey Vonn, Mikaela Shiffrin, and Others’ Net Worth Comparison