“I’m Obsessed”: 20-Year-Old Millionaire Gymnast Suni Lee Gets a Grand Welcome to New Family

Published 06/05/2023, 3:06 PM EDT

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With a staunch career, a dazzling Olympics gold medal, and a net worth of $3 million, American gymnast Sunisa Lee is at the pinnacle of glory and she is just 20. She has not only reached these benchmarks but excelled at them. Thereafter, Suni Lee became an indispensable part of the Olympics family. However, when she is not performing her magic on the beam, she keeps herself busy by endorsing elite brands. Along similar lines, the gymnast joined forces with another luxury brand and became a part of their clan.

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The artistic gymnast and Olympic champion has many accolades to her name, all of which are not only gymnastics-related. Her fame has ensured that she garnered several brand deals and endorsements, which contributed to her worth of $3 million. And now, another brand has been added to that long list.

Sunisa Lee becomes a part of a new community

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Lee, who has also been named in the TIME magazine’s most influential people list, is already associated with many brands that have capitalized on her NIL (Name, Image, and Likeness). Recently, D’Amelio, a luxury footwear brand, has added Suni Lee to their list of endorsers.

The 20-year-old made the announcement of her new collaboration by sharing a photo of the welcome gift that she received from D’Amelio – a gorgeous pair of hot pink heels that were studded all over. The welcome package said, “Welcome to the family!” Along with the photo of the gift, she wrote, “thank you to the d’amelio’s for these, i’m obsessed.” The footwear brand forms a part of the D’Amelio brand family, which was founded by Marc and Heidi D’Amelio.

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The footwear brand itself was created by Charli, Dixie, and Heidi D’Amelio, along with designer Lauren DiCicco. The brand started to gain traction after the videos featuring the footwear went viral on social media. And now, D’Amelio Footwear has brought on board the perfect candidate to take its brand to the next level. But, for now, it looks like things have started on the right track and her Instagram stories are a testament to that.

Suni Lee and her plethora of endorsements

As of November 2022, NIL recorded Lee’s market value at $1.5 million. Beyond her athletic successes, Lee stands as an example that is a confluence of power and grace. In a Forbes interview, she said, “Standing on the podium in Tokyo was validation for us, all little girls who dare to dream, and look beyond their circumstances—little girls who look like me. I see a ton of young Hmong girls in the gym and it’s honestly a great feeling.”

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Revised NIL policies dated October 26, 2022, have been a blessing to many college athletes. Lee noted, “I’m so fortunate to be able to compete at the collegiate level and pursue my business at the same time.” Shortly after the update, Lee signed deals with many brands, including Target. In the same series of stories in which Sunisa Lee shared the news about D’Amelio footwear, she also shared the photo of a package that Target had sent her.

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Some other notable brands include CLIF bar, Amazon, Gatorade, and Invisalign. Earlier this year, the St. Paul native also signed an endorsement deal with the notable brand Crocs. According to Kare, Lee is a huge Crocs lover and always uses them when she gets off the mats. Her deals with lucrative brands amount to almost $1.5 million. With her 1.6 million followers (and growing!) on social media, Lee makes for an attractive partner for any brand.

Watch This Story:  Simone Biles Made a Heartwarming Gesture to Suni Lee’s Dad

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Written by:

Apoorva Behl

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Apoorva Behl is a sports writer for EssentiallySports. With a range that would make Bruce Lee proud, Apoorva’s writing embodies the philosophy of "Be Like Water," flowing seamlessly between a diverse range of sports and sensitive angles. Her articles are known to resonate with her audience, earning her a common spot on the Editor’s Pick list.
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Edited by:

Anupama Ghosh

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