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Once Ousting Mikaela Shiffrin, Olympic Skier Eileen Gu Joins the Ranks of Bella Hadid and Hailey Bieber in Collaboration With Brand Worth Over $1,000,000,000

Published 09/14/2023, 12:25 PM EDT

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Eileen Gu, a US-born, Chinese 21-year-old icon is the youngest internet sensation. She is a freestyle skier, influencer, and whatnot! In short a prodigy. Last year, she upended the dominance of skiing queen Mikaela Shiffrin in a surprising twist at the Beijing Olympics. Yet, Gu’s journey is far from ordinary, she’s a Stanford University student, delving into the depths of Quantum Physics when not gracing prestigious events.

Along similar lines, her iconic journey started at the age of 12 and extended to high-fashion catwalks and billion-dollar brand collaborations. Without any doubt, her success has left the world in awe. However, the list of countless exciting things doesn’t end here. Her recent Instagram post with a series of dazzling pictures sent shockwaves through the skiing community.

Skiing icon surpassing Mikaela Shiffrin and her recent insta post sends waves!

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Eileen Gu’s journey took an extraordinary turn at the 2022 Beijing Olympics where she achieved what many thought impossible – surpassing Mikaela Shiffrin. Defeating Shiffrin, who is already the legendary skier wasn’t easy. With two gold medals and a silver to her name, her triumph was nothing short of spectacular. Fast forward to the present, and Gu’s Instagram posts have become events in themselves, captivating audiences worldwide.

Her recent stunning series of pictures, features the caption. “An unforgettable night with my Victoria’s Secret family celebrating the empowering and uplifting return of the iconic VS show,”. Her words resonated with fans and supporters as they eagerly awaited her next move.

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READ MORE: As Tragedy Forces Pro-Skier Out, Mikaela Shiffrin Pens a Message of Strength Ahead of Alpine World Skiing Championships

With this announcement, she is all set to return with a video documentary on Amazon Prime Video which marks Gu’s foray into the fashion world. Her journey to the top began at the age of 12, making her ascent all the more remarkable. Interestingly, the double champion skier’s collaboration with a billion-dollar brand and stars showcases another amazing feat to her already remarkable legacy.

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A Billion-Dollar Partnership with Global Icons

Eileen Gu’s journey takes an extraordinary twist as she partners with global icons Bella Hadid and Hailey Bieber in a groundbreaking collaboration with Victoria’s Secret. Apart from being a founder of one of the most prestigious organizations, she is also a Red Bull-sponsored athlete. Concurrently, as per the reports, her typical payment for endorsements surged to $2 to $2.5 million in 2022.

Watch This Story: “Only Confidence I Wanna Have”: With ESPY Added to Her Long-List of Accomplishments Mikaela Shiffrin Shares a Heart-Felt Confession

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This unexpected alliance is not just a fashion statement; it’s a testament to Gu’s influence that transcends the boundaries of sports and style. Victoria’s Secret’s “Undefinable” campaign assembles an ensemble of exceptional women, each with a unique voice. Eileen Gu, an Olympic gold medalist, stands tall among them. Her ascent into the global collaboration arena, alongside renowned figures, marks a historical moment in an athletic journey.

Nevertheless, she embodies the idea that dreams have no limits. She also continues to inspire generations with her multifaceted brilliance.

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Written by:

Harshita Chawla

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Harshita Chawla is a US Sports writer at Essentially Sports. Having contributed to college magazine as a sports writer, she comes with a staunch knowledge in content creation for the sports industry. Along with this, Harshita is a huge fan of Gymnastics queen Simone Biles and has a penchant for writing about her favorite athlete.
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Edited by:

Suman Varandani