Advocating Public Safety, Enhanced Games CEO Openly Questions World Athletics President’s Double Standards

The Enhanced Games are garnering increasing attention as the sporting world prepares for the Paris Olympics. Over the past few months, influential figures in sports, like Sebastian Coe, the president of World Athletics, Kieren Perkins, the CEO of the Australian Sports Commission, and others, have voiced their staunch opinions against the Enhanced Games.

While the Olympic Games and sporting world stress ‘fair play and clean sports’, Aron D’Souza, the CEO of Enhanced Games, says his brainchild will “ensure a safe competition.” Once again clapping back and defending the public safety his event offers, D’Souza has openly questioned the World Athletics President’s double standards.

CEO Aron D’Souza questions sports leaders for their double standards

In a podcast interview with Luke Thomas, Aron D’Souza shared insights regarding the Enhanced Games’ approach to ensuring the health and safety of athletes before competition with the use of regular health tests such as blood work, echocardiograms, and MRIs to assess athletes’ well-being and cardiac health. A moment in the conversation stood out when Aron shared how alcohol was one of the riskiest drugs. He then shifted the conversation to talk about health and welfare and pointed out that Coca-Cola and McDonald’s, the two big and longest sponsors of Team USA, had contributed a lot to public health issues, like obesity, which caused millions of deaths each year.

He shared how processed food, alcohol, and gambling have become so normalized through sports washing. Aron D’Souza then boldly stated, “I find it very rich when the leaders of the Olympic movement, people like Thomas Bach, or Sebastian Coe, Kieran Perkins, and John Coates, come out and smear me in the international media and say that the Enhanced Games are unsafe while they’re taking sponsorship dollars from Coca-Cola and McDonald’s.” As we reflect on this bold assertion from Aron D’Souza, let us reflect on what Sebastian Coe, the president of World Athletics, and many others, had to say regarding the concept of enhanced games.

The voices opposing the Enhanced Games

Sebastian Coe, the President of World Athletics, has strongly opposed the proposed Enhanced Games, labeling them “b****cks” and warning athletes of severe penalties, including extended bans, if they participate. Other athletes, like David Rudisha, agreed with Coe and shared, “The integrity of the sport needs to be protected at all times.” Furthermore, former Olympic champion and Australian Sports Commission chief executive Kieren Perkins shared concerns about the Enhanced Games and highlighted the tragic history of doping in sports.

Read more: “They Are Threatened”: Enhanced Games CEO Fires at Olympic Swimmer for Recalling a Horrifying Moment

He cited a pivotal event from the 1960 Olympics involving Danish cyclist Knud Jensen, leading to modern drug testing in sports. Kieren Perkins noted, “The idea of an enhanced game is laughable.” As this debate unfolds, it prompts reflection on the balance between innovation and tradition in sports, with divergent views on whether the Enhanced Games represent progress or peril. What’s your stance on the concept? Share your thoughts below!

Also read: “Cyclist Fell off a Bike and Died”: Enhanced Games Irks Olympic Great To Recall Horrifying Moment in Doping History