With 106 days until the Paris Olympics 2024, excitement has reached a fever pitch, and the spotlight is on Team USA! Expectation is at an all-time high for track and field events with an impressive lineup featuring Noah Lyles, Sha’Carri Richardson, Grant Holloway, Christian Coleman, and several other track legends. But it’s not just their athletic dominance that’s got everyone buzzing. As the global audience tunes in, Team USA’s style quotient is set to steal the spotlight.

Months after the French athletes showcased their parade kit and Team GB and Australia revealed their Olympic attire, it was time for Nike, the official partner, to unleash the ‘Stars and Stripes’ kit. However, what ensued was unexpected. As the new launch hit the attire is under scrutiny, and not all fans are impressed by the chosen brand.

On April 11, 2024, Nike, Team USA’s official apparel partner, unveiled the highly anticipated team outfits for the 2024 Olympics in Paris. Utilizing cutting-edge technology such as body scanning and motion capture, Nike crafted uniforms that perfectly fit athletes, regardless of gender or whether they’re competing in the Paralympics. For track and field events, Nike went a step further by creating specialized kits exclusively for athletes who qualified for the final events.

These kits showed off a digital design that mirrored a runner’s dynamic motion, resulting in a vibrant swirl of color: blue and red ombre for men and pink, blue, and white-lined outfits for women. Dubbed “party print” by athletes who have already had a sneak peek, the designs promise to make a statement on the track. However, upon their reveal on social media platform X, instead of celebrating, the track community online unleashed a wave of criticism towards the outfits.

Track and field fans troll the Team USA outfits

The response from track and field fans on X to the Nike kits for the Paris Olympics 2024 was a mixed bag, to say the least. One fan didn’t hold back, calling out Nike for consistently delivering lackluster kits and arguing that brands like Puma, Adidas, and NB consistently outshine Nike in this department.

Another fan pointed out the striking resemblance between Team USA’s women’s kit and Great Britain’s past kits, expressing disappointment at the lack of originality.

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Then, there was the nostalgic plea from a fan longing for the iconic pure red kits of 2012 London Olympics.

Another fan didn’t mince words, deeming the kits “the ugliest” they’d ever seen.

However, amidst the criticism, there were glimmers of hope. One fan appreciated the purple color in the design but felt that overall, there was a missed opportunity for innovation.

Others were more critical, with one fan accusing Nike of putting zero effort into customizing the kits and expressing dismay at the prospect of being stuck with them until 2040.

Adding to the above, many even commented regarding the potential discomfort experienced by female athletes, alongside criticisms of the lack of consideration in the outfit design. Some even went as far as labeling it “patriarchal” outright.

With such diverse reactions, it’s clear that Nike’s kits for Team USA have sparked a passionate debate within the track and field community. What are your thoughts? Comment below!

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