Fundraisers are an important aspect of the celeb lifestyle. However, these events are pivotal in raising funds for various significant issues. Similarly, a sports platform backed by Usain Bolt and Serena Williams has raised a whopping figure during a fundraising event.

The fundraising event collected a fortune due to its association and backing by two of the most successful athletes in their respective sports.

Fitness company backed by Usain Bolt and Serena Williams raises big sum

The Bolt and Williams-backed UK-based digital sports platform ‘Let’s Do This’ has received funds from prominent firms. The amount collected during the Series B round included major ventures like Craft Ventures and Headline.

Moreover, other ventures like Morpheus Ventures, EQT, NFX, and Y Combinator are also included in its list of investors.

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Furthermore, the recent fundraiser has raised more than $60 million for the fitness platform. The collected amount will help the company reach new heights. So far, the platform has announced its disposition to increase its global strength of employees with the help of this new funding.

Speaking on the company’s initiative, Williams said, “Many people are often held back from discovering sport and the benefits it can bring them.”

“Let’s Do This breaks down this barrier by allowing people to discover new ways of keeping fit, encouraging them to push themselves and providing a sense of community and camaraderie in the process, irrespective of fitness levels,” the tennis player added.

According to reports, the company backed by Bolt and Williams will recruit twice the number of employees as the current workforce. Currently, the platform has a team strength of 85 people. But with its new fund exceeding $60 million, it has divulged its intention to increase the count.

How the platform intends to use its funds?

Now, the platform is planning to increase the employee count to 150. The company aims to initiate this plan to set up a new work location in Colorado. The new work location will accommodate the newly employed people.

The goal of this new office would be to provide better attention to developing products. The platform has over five million global users. Alex Rose and Sam Browne founded the platform in 2016.

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When the duo started the company, it was to guide people to find their events of interest. So far, ‘Let’s Do This’ has offices set up in two different locations, London and San Francisco.