Nothing but growth has always been the constant for the National Women’s Soccer League. Yet somehow, this season, the league has been tiptoeing around sudden disappointments and potential downfalls. Consider a stat shared by Front Sports Office: the league-wide NWSL attendance fell 5% this year. Not to mention, how such concerns were nothing but an invitation to other problems, say the rumors of Trinity Rodman and a few stars potentially leaving after this year. But talk about turning things around, as it looks like the conclusion of the season, as well as the Championship final, has eliminated any kind of crisis.

Earlier today, the NWSL shared some interesting numbers that showcase its excellent growth. For starters, the Championship final featuring NJ/NY Gotham FC securing its second title by defeating Washington Spirit 1-0 managed to achieve a whopping average of 1,184,000 viewers in primetime on CBS. With a whopping 22% increase from the previous year’s title match, as well as a 45% from the 2023 edition, the 2025 figure earns the league’s most-watched match in history, having peaked at 1.55 million viewers.

The encouraging part about this stat is that viewership among adults aged 18–34 has risen by 70%, clearly showing how strongly the American women’s league is resonating with younger audiences. Heck, if you add up the entire postseason audience, the numbers shoot up to a remarkable 3.36 million, with an average of about 550,000 viewers tuning into the seven playoff games aired on ABC/ESPN and CBS. Even better, total viewership measured across all Nielsen-rated platforms for the 2025 season climbed to just over 20.1 million, yet another impressive 18% jump from last year.

“Surpassing one million viewers for the 2025 NWSL Championship is an extraordinary achievement and a powerful reflection of the momentum behind our league and our product,” said NWSL Commissioner Jessica Berman. “This record-setting audience demonstrates the deepening connection fans have with our players, our clubs, and the world-class competition on the field, and it underscores the growing demand for women’s soccer on the biggest stages.”

The majority of the credit for garnering such numbers also goes to playoff clubs like Washington Spirit, NJ/NY Gotham FC, and Orlando Pride, as well as the ninth-seeded North Carolina Courage, who reached new attendance highs in 2025 despite the league’s overall 5% attendance drop. Yet, the latest numbers share a different tale!

This is just the beginning for the NWSL!

With over 114,459 fans packing into stadiums for the seven playoff games, the attendance hit record levels in the 2025 postseason. In fact, it marks the largest turnout the league has ever seen and an 11% rise from last year. Considering that the overall postseason attendance has more than doubled since 2021, an impressive 2.5x growth in just four seasons has been witnessed. Even the Championship game alone drew a sellout crowd of 18,000, a 57% jump year over year, and the highest single-game ticket haul the NWSL has ever recorded.

One can imagine the kind of turnout the 2025 NWSL Championship week has brought, as it even set a new benchmark on social media, with league content pulling in 50.6 million impressions. Consider it a massive 56% jump from last year. Engagement climbed to 1.6 million across all platforms, while TikTok alone exploded to 13.2 million impressions, nearly 12 times what it drew in 2024. Additionally, fans racked up more than 26 million views on league content during the Championship week, marking a 29% increase from the previous year.

On top of that, on-site merchandise sales during the final rose by 34% year over year, adding another layer to the league’s record-breaking week. We don’t know about you, but we are sold: the NWSL is not just witnessing a rapid growth, but we believe it is setting a benchmark in the women’s soccer landscape that is surely unbeatable.