It is no secret that Kimi Raikkonen is not at all fond of sponsorship and advertising duties. Back in 2014, Scuderia Ferrari had teamed up with Chinese group, Weichai as one of their main sponsors. Naturally, both drivers were obligated to appear in any commercials to promote their sponsors.
Unfortunately for Raikkonen, he had no escape from these extra-curricular duties, and nothing could save him. So, he decided to man up and do the commercial grudgingly. His teammate Fernando Alonso would have probably tackled the task with more enthusiasm, but the Finn could not be bothered.
How did Kimi Raikkonen do in the commercial
Given the Finn’s drone-like voice and deadpan look, his attempt to promote Weichai went as well as one would expect of him. The 2007 world champion looked thoroughly bored and wishing in his mind that the ordeal was over already.
One way of solving the issue was to resort to simply reading the words off the teleprompter. The advertisement was aired ahead of that year’s Chinese Grand Prix, in order to drum up support for the Grand Prix and Scuderia Ferrari.
How did the 2014 season pan out for Kimi Raikkonen and Scuderia Ferrari?
Speaking of the Grand Prix and the 2014 season as a whole, Kimi Raikkonen was fairly underwhelming. The Finn finished in 8th position and 12th in the championship. Meanwhile, teammate Alonso ended the season in 6th place and six points behind 5th-placed Sebastian Vettel.
Meanwhile, it was Lewis Hamilton who triumphed in the championship, bagging his 2nd ever title and his first with Mercedes. In the constructor’s championship, Scuderia Ferrari slumped to 4th place, behind Mercedes, Red Bull and Williams F1, back when they were still a decent F1 team. The Italian team only managed to finish ahead of McLaren, Force India, Toro Rosso, Lotus, Marussia, Sauber and Caterham.