Serena Williams: “I want to let people know they’re not alone”

The greatest tennis player of all times, Serena Williams has accepted to serve as programme ambassador for Allstate Foundation’s Purple Purse initiative. It is a 13-year-old campaign for the purpose of raising awareness to combat domestic violence. As a duty to serve the public, the 23-time Grand Slam champion shared her views. Serena Williams says, “If I limped onto the court, you’d notice. If I had black eyes and broken bones, you’d notice. If I had marks on my arms and fear in my voice, you’d notice. It would be easy to see that I need help, to know something is wrong.”

The foundation aids the victims of financial abuse and for the better understanding of the financial basics. To assist the victims to break free from this traumatic situation. The curriculum addresses the following issues. A partner who controls how money is spent. Also, who prohibits his or her partner from earning money or steals his or her partner’s identity or wealth. Serena’s recruitment would be motivating the victims and would enlighten their lives. The campaign would nudge people to learn about the gestures of financial abuse. “We want people to get the message that there is hope and there are resources and you don’t have to live the horror alone,” said, Allstate’s senior vice president of corporate relations, Vicky Dinges. “There is a different life where they can feel safe.”

Williams was asked about her interests in this campaign. In particular what made her associate with this matter. “When I learned that financial abuse happens in 99 per cent of domestic violence cases, that’s pretty much every person who’s abused,” Williams said. She is looking forward to launching a dialogue, both in public and private in regard to the domestic violence issue. Williams further continued, ”The sad truth is too many of us know someone or care about someone or are someone who has been abused. I want to raise awareness on their behalf.” Addressing the public Williams questioned about the unseen abuses of the society and she said, “I want to let people know they’re not alone. Help is out there.”