The impact of celebrity endorsements in collegiate basketball is catching the spotlight. The focus has recently shifted to Rob Dillingham, a rising star in men’s college basketball, upon whom Drake, a global phenomenon, showered his attention.

Fans’ reactions to the Canadian rapper’s support of Dillingham were mixed, leading to a discussion on the possible repercussions of such well-known backing. While some see it as a huge boost to Dillingham’s career, others are still concerned about the possible repercussions and the fabled “Drake curse” as justification.

Rob Dillingham’s endorsement creates disagreement

One thing was certain: despite all the uncertainties surrounding Dillingham’s future: there were big expectations and all eyes were on the young athlete as he made his way through the turbulent seas of collegiate basketball while being closely monitored by well-known Drake.

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The House of Highlights and Bleacher Report Hoops collaborated on Instagram sharing Dillingham’s pictures and videos with the caption, “Is Rob Dillingham the biggest star in Men’s College Basketball? 🔥👀 @robwitdashifts (via @jordan_adams4)”. The Instagram post’s comments section swiftly turned into a heated discussion amongst fans over the relevance of Drake’s support and how it would affect Dillingham’s prospects.

Reactions and conjecture from fans

Amidst the deluge of remarks, a fan audaciously said, “The Drake curse for Kentucky has started,” raising the potential that the Wildcats will suffer bad luck as a result of Drake’s support for Dillingham. Some expressed their sympathy for the young athlete, while others expressed doubts, pointing out that Dillingham was “nowhere near the biggest star in college” and emphasizing how few starting chances he had.

Read More: Despite Rob Dillingham’s Career High Night, Kentucky Fail to Come Out of a Slump

Out of the wide range of remarks, one feeling stood out and was expressed by fans as follows: “Bro gonna get cursed.” The statement emphasized the doubt that exists regarding celebrity endorsements and the possible effects they may have on an athlete’s professional path. One fan claimed that Dillingham “don’t even start lmao,” emphasizing the disparity between his real playing time on the floor and his projected position as a budding star, which added to the mistrust.

Fans were skeptical of Dillingham’s restricted position on the club despite his evident talent and promise. The controversy surrounding celebrity endorsements and their effects on athletes’ careers is still developing when Dillingham starts his college career with the Kentucky Wildcats, and it is reshaping the story of college basketball in the process.

Continue Reading: Grossing Over Bench Strength and Zvonimir Ivisic’s Impressive Debut, Can the Kentucky Make It to the Final Four?