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‘Crazy’ Social Media’s Victim Emma Raducanu Receives Maria Sharapova’s Agent’s Sympathy – ‘Just Couldn’t Catch..’

Published 02/28/2024, 12:20 AM EST

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Former world’s number-one Maria Sharapova‘s manager dropped exclusive bits about how social media has impacted the popularity of the current generation of tennis stars. Max Eisenbud partnered with Maria Sharapova for long and, on this note, openly spoke about the former tennis star’s contribution to his life. From Sharapova’s career agent to dealing with her endorsement brands, Eisenbud brought Sharapova the fame of one of the highest-earning female athletes.

In a recent interview, Sharapova’s former manager Eisenbud speaks to Andy Roddick about the Russian tennis legend’s rise to fame. However, he adds another British tennis prodigy’s reference to show how social media changed the publicity game for the tennis stars.

Maria Sharapova’s agent Max Eisenbud brings Emma Raducanu’s reference to explain Sharapova’s rise to fame

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In a recent podcast with Andy Roddick, Eisenbud delved deeper into Sharapova’s debut to popularity, social media, and more. He said, “So, managing her was just kind of keeping that consistent as possible, keeping her life as easy as possible. Then she wins and everything I mean just everything changes. I mean thank God there was no social media then, then I always tell people, they always ask me to compare Sharapova winning to Emma. I mean Emma won and the social media world was crazy, for me it was going so fast. Emma just couldn’t catch her breath. Anybody around her is flying so fast.

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Here Eisenbud refers to Raducanu’s rapid stardom after she won the US Open in 2021. Instantly, she was turned into a hot topic by the media. Compared to that, Eisenbud speaks about Sharapova, who also had similar fame during her teenage time. However, due to a lack of social media presence, Sharapova didn’t have to bother about the constant pressure from the fans.

Eisenbud feels gratitude for Sharapova, once shared a heartwarming message

Eisenbud has always been vocal about Maria Sharapova’s contribution to his individual success. Joining the Russian tennis legend as a young agent changed Eisenbud’s life. He once said, “You know, I tell people all the time that July 2nd or 3rd, I was some kinda idiot, literally a young agent at IMG. Then on July 4th when she won Wimbledon, you know I was trusted into this unbelievable career and life and her life changed, my life changed. So, that was a very special moment that nobody can, no one can ever prepare for,”

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Max Eisenbud’s comment on social media’s influence and his comparison between Raducanu and Sharapova expressed that he is a dedicated Sharapova fan. More than an agent, he has been a friend to the Russian tennis legend and has time and again supported her incredible career.

Read more: ‘Worst Athlete to Ever Win a Grand Slam’ – Scathing Confession on Russian Beauty Maria Sharapova as Uncharted Adversities That Plagued Her Career Break Out

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Written by:

Upasana Banerjee

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Upasana Banerjee is a Tennis Writer at EssentiallySports. Specializing in major trends within the tennis world, Upasana's keen eye captures newsworthy moments in the world of sports. Her adept information mining makes her a go-to source for insights into players' lives.
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Edited by:

Jayant Chhabra