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Despite Tough Loss to Iga Swiatek, American Tennis Star Coco Gauff Proves To Be the True Off-Court Queen As She Announces Killer Move With Long-Time Sponsor

Published Oct 7, 2023 | 12:25 PM EDT

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Coco Gauff is ready to face a challenge but is in no mood to slow down. Nearly a month ago, the 19-year-old tennis sensation won her first Grand Slam title at the US Open. Although even after the US Open during the recent Beijing Open, the American tennis star was doing great on the court till the semi-finals but then faced a defeat before reaching the final.

Even after encountering a speed breaker on the court, the third-ranked tennis player is in no hurry to slow down. Despite suffering a setback on the athletic front, she is enhancing her off-court performance and striving to excel, both on and off the tennis court.

Coco Gauff aces her off-court game

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Recently, after the US Open champion faced a semi-final loss against world number 2, Iga Swiatek, her shoe brand sponsor, made a huge unveil over their official Instagram account. They released a fine pair of shoes that are ready to be out this Halloween as a tribute to the 19-year-old tennis star. If you are a Gauff fan, you might definitely know that the American tennis sensation’s favorite holiday is Halloween.

The Citi Open champion and New Balance is ready to celebrate the spooky season with this black and dark purple colorway. Along with those amazing shoe clicks, the caption reads, “You can change the world with your racket,” indicating the 2023 US Open champion is not ready to slow down.

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The ‘N’ logo and the new balance script at the medial heel are further branding features on the New Balance Coco CG1. On the other hand, it had the American tennis sensation’s name proudly written on the tongue of the shoes.

Carrying a black and purple theme, it won’t be wrong to say that that design is a perfect fit for the Halloween season. Subsequently, it will be amazing to see the New Balance Coco CG 1 “Spooky Season” in her upcoming tournament, which is the WTA Finals. A few months ago, she also unleashed a vintage release, proving that there is no match for her in smart business mode.

READ MORE: 19-Year-Old Coco Gauff Reacts After Inspiring Grandmother Steals the Show in Delray Beach Amid Billie Jean King Cup Qualifiers

When Coco Gauff and New Balance introduced a vintage pair

Just before Wimbledon, Gauff and New Balance announced a new pair of shoes that will be part of the CG1 line. The New Balance tennis Instagram page released the news with a picture of the 19-year-old holding their new vintage style. Moreover, the Americans’ love for 90’s culture served as perfect inspiration for the vintage collection.

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As of the previous year, the brand has expanded more quickly than the bulk of its competitors, including Adidas and Nike. And with the amazing Coco CG1, it won’t be inaccurate to predict that additional amazing shoes will dominate the sporting world in the years to come.

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Nevertheless, what do you think about the new Spooky collection? Share your thoughts in the comment section below.

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Written by:

Pratishtha Prakash

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Pratishtha Prakash is a Tennis writer at EssentiallySports. She has completed her Bachelor’s degree in Mass Media and Journalism from MIT ADT University, Pune. Being a sports enthusiast, she has been following varied sports like tennis, cricket and Esports from her childhood.
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Edited by:

Aishwary Gaonkar